Constructive Action free essay sample

Abstract The Constructive action for this semester is the importance of effective marketing strategies. Marketing is a invisible force that pushes the modern business world forward. I find marketing very interesting and competitive. I am confident that, having taking this course will further my knowledge in marketing when I go into the business world. The resources available in this business program are ideal for taking my career to the next level and advancing in it as well. I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-based field.In addition, marketing is a fast-growing discipline, encompassing a wide area of activities within the community. I was first exposed to marketing while working for â€Å"You Gotta Believe†. We use marketing every single day to promote our business. My long-term goal is to learn how to use my marketing knowledge within my workplace to become part of the growth and success of the business. We will write a custom essay sample on Constructive Action or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I think the time frame for my long-term goal would be the entire semester. Even then I still could need more time to really grasp the ideals and ethics of marketing.Right now I work for a non-profit organization where I constantly use my marketing skills. As for the future, I don’t know that I will make marketing my career. I plan on opening my own business, so I know in the back of my head I will eventually need it to build my business’s reputation. In conclusion I think I gained a lot of insight on the topic of marketing, I was able to learn the importance of an effective marketing plan and how to use it within my business. I think this will help me when the day comes that I open my own business. I learned how to build a marketing plan and all the ifferent types of marketing strategies. I was also able to see the negative effect if marketing wasn’t done properly or effectively. This semester gave me a great insight on the marketing aspects of a business. I hope to further my level of knowledge in this file and use it to be a successful business women one day. Topic Statement When it comes to my job at â€Å"You Gotta Believe† choosing a marketing plan for fundraising is essential. Here we use a special mix of marketing strategies to be successful. That’s why our business is centered on nonprofit marketing.We’ve helped many foster children find permanent homes by raising funds and by building successful marketing strategies as well as rejuvenate resources. For our company marketing is a familiar concept. We understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfy the child’s need for a permanent family. Hers is how we brainstorm our marketing ideas that make a significant difference in a child’s life. We get together as a team and determine the desired outcome of our marketing efforts or fundraising events.Using the information gathered, we make brochures, posters and other marketing materials that describe the fundraising, services, donation opportunities, and values of our organization. Then we develop a social media marketing strategy. Social media such as Twitter and Facebook provide us with ways to reach out to those interested in our organization in a low cost and effective way. We also have our own radio show that has weekly discussions on the topic. We find that the media works great when it comes to reaching those who are passionate about what we do.Our professional website also attracts people . We use our web site as a great resource to display useful information, news, monthly newsletters, events, create community, share alternatives to donating money, and showcase the benefits of our organization. On a weekly basis our team members research and maintain our prospects and our customer databases. We use them for special mailings, follow-up telephone calls, event invitations, alliance development, research profiling, and market segmentation. We find that it is effective to advertise what we are receiving funds and donations to grasp he attention of people who aren’t knowledgeable of the foster care system. Short and Long Term Goals Marketing is a very important aspect of â€Å"You Gotta Believe’s â€Å" success. I think in order to make our success really effective I thing setting some long and short term goals is essential. It is very important for me to partake in the success and growth of â€Å"You Gotta Believe† I think if I can use the knowledge I gain form this marketing course I can really contribute a lot to the business I work for. My short-term goal for this semester is to learn to embrace the effectiveness of marketing.My long-term goal is to learn how to use my marketing knowledge within my work place and use it to become part of the growth and success of the business. I think the time frame for my long-term goal would be the entire semester. Even then I still could need more time to really grasp the ideals and ethics of marketing. My Objectives or mini goals for this course is to learn all the aspects of marketing, to learn problem solving skills within marketing and lastly to learn the advantages of marketing versus not marketing the company at all.