How To Update All Social Networks At Once With CoSchedule

How To Update All Social Networks At Once With Does this sound like your experience with social media management so far? Youve been logging in and out of multiple social media accounts. Youve been posting the same message on all of them (and trying to do it all at the same time). And youve been getting mediocre engagement despite tons of effort. But you know there  has to be a better way. Right? After all, that process ^ isnt very sustainable or efficient. Youre looking for: An efficient + effective way to manage all of your social networks in one place because getting organized makes you feel (and look) like a marketing rock star. And that way needs to help  you not only update all social networks at once, but help you post well beyond now to build engagement consistently with an easy process (and without the constant hassle youre working through now). So lets explore the best way to find your app that can manage and update all your social networks in one place, shall we? How To Update All Social Networks At Once (+ Organize *Every* Account)1. Pick Your Social Networks + Accounts You may already post to several social networks. Thats great! This step is about building  a social media accounts list to help you understand what youre doing well now, while also understanding the social media engagement opportunities youre not currently taking advantage of. Depending on your company, you likely have both business accounts and personal accounts. Heres an overview of the accounts you could manage with an  all-in-one-social media app: Consider this a checklist for you to explore: Could any of these options present an opportunity for you to better reach your audience? Business Social Media Accounts: [ ] Instagram account [ ] Facebook page [ ] Facebook groups [ ] LinkedIn company profile [ ] Twitter handles [ ] Pinterest profile [ ] Google+ page Personal Social Media Accounts: [ ] Instagram account [ ] Facebook profile [ ] Facebook group [ ] LinkedIn profile [ ] Twitter handles [ ] Tumblr blog [ ] Pinterest profile The point of looking into your social media accounts list is to strategically choose  the networks and accounts you can easily manage in an all-in-one social media app. It turns out, is an app that posts to all social media. As a social media marketing calendar, helps you not only update all social media in one place, it enables you to update all social networks at once (and long after posting just  right now). As you use that checklist to decide what networks and accounts youd like to manage, just keep in mind that you can easily organize your posting process for all of them with . :) Easily organize your posting process for every social network with .2. Manage Social Networks In One Place Now that you know what accounts youd like to manage, its time to choose your app  to manage multiple social networks in one place. For the sake of example, lets say youve chosen as your social media calendar. You made a good choice! ;) Its time to integrate  your social media accounts into the one tool. Dont worry, its a simple process: Log in to the social network + account youd like to manage with . Cruise over to your Settings in and select Social Profiles. Connect your  social account as a Public Social Profile (so your team can manage the messages for the account) or Personal Social Profile (so only you see the messages for your account). ^ Its seriously that easy. 3. Write Messages For Each Social Media Account When you update all social networks at once, youre posting to  multiple accounts at the same time. This practice can be particularly useful  when you share brand new content like blog posts, webinar landing pages, or have a strategic announcement from your brand. In these instances, its a best practice to change up your message for each account. This helps you optimize your messaging for the different networks while keeping the folks who follow you on multiple social networks happy + engaged. This way, you dont come off as blasting one message across all of your social networks (which comes off as a lazy social media engagement play). So whats the best way to do this? Start by writing one message for each specific account, optimizing your message for the specific network: Then, create + optimize a visual (image, graphic, GIF, or video) for each of your messages for the specific networks: You can use the Social Templates  + Helpers features to easily organize the message creation and scheduling process in . First,  start a new Social Template. A Social Template helps you create a posting schedule for all of your accounts that you can easily reuse  over and over again to easily schedule dozens of social media messages in a matter of minutes. From here, you will create Social Helpers, then add those Social Helpers into a posting schedule template. There are Social Helpers for text, images, and videos. Start by naming your Social Helpers after the specific social media accounts they will match up with. Remember, youre building a reusable template at this point, so you can think of this like building form fields you will later fill in with the actual message creative for a specific campaign. Once youve added a text helper and image/video helper for each of your accounts, you can then build those as a posting schedule template. Save that  Social Template, and then apply it in a piece of content, blog post, or social campaign on your social media calendar. Now you can fill in the creative for each social media message for your specific accounts once, apply your Social Template, and know your messages will send when you publish your content. You can see in this example that  youll update all of your social media accounts at once, complete with unique messages optimized to increase engagement on  every network. 4. Schedule All Social Networks In One Place When you update all social networks at once, its still possible that your followers who werent online at that specific time wont see your messages. Thats why its common for marketers to schedule messages and  post to all social media long after the initial campaign. When youve written multiple messages to post to all social media, its efficient to reuse your hard work as part of a social media schedule to share your message a week, two weeks, a month, and sometimes even longer well after you post your first messages. ^ There are two great ways to reuse your messages efficiently with . Did you know you can reuse social messages efficiently with @?Way #1: Automate  Your Evergreen Social Media Messages After you post your social media messages, will show you the messages that get the most engagement. These are great opportunities to add to ReQueue, the most intelligent way to  fill in the gaps in your social media posting schedule. Simply toggle the messages that have already gotten lots of engagement. Choose your ReQueue group. And forget about it. ReQueue will smartly share that social media message again at the best time for engagement. Way #2: Add More Messages Into Your Social Template You already created a Social Template that updates all of your social accounts  at once, complete with messages optimized perfectly for engagement on each specific network. You can easily add more messages into your Social Template to continue to spread the word long after your initial update. How Will You Organize Your Social Media Updates? helps you manage multiple social media accounts and organize posting schedules as campaigns. It helps you collaborate efficiently as a team while boosting your effectiveness from your social media strategy. Check it out! Get started today with your 14-day free trial of the #1 best-selling social media marketing calendar in the world.

Free Essays on Rejection Of The Worst Kind

In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta... Free Essays on Rejection Of The Worst Kind Free Essays on Rejection Of The Worst Kind In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta...

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP Essay

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP AND MANAGEMENT - Essay Example In addition, the core emphasis on today’s work methodologies emphasizes team work and coordination given the highly complex nature of today’s tasks. Teams engage constructively to evolve a common strategy towards fulfilling organizational responsibilities. In an age when organizations look towards improving the team work amongst employees, the need to coordinate and lead such teams becomes an investible necessity. Moreover, organizations and business cultures are driven by change where there is a constant effort towards improvement and the thrust towards better techniques of management. The advent of globalization and the subsequent rise is competition for limited resources is further forcing individuals to develop skills to resolve conflicts and evolve skills that can resolve any discrepancies in a qualitative manner (Kenneth Clark, 1996). All these aspects are traits of successful leadership. There are several methods to foster and nurture leadership and managerial skills within a work culture. Some organizations look towards developing leadership as an inclusive and internal process. In fact, it is often believed that the key factor to win in a competitive market it to enable the creation of able leaders. Organizations that span across countries and cultures cannot thrive without developing leaders within their organization, which is achieved by providing the qualified ones with the right opportunities to develop such management skills that can take on added responsibility, make them feel pride in facing new challenges and providing them the requisite resources that can help them overcome all such challenges in a satisfactory manner (Martin Simons, 2003). However, in the midst of this struggle within organizations to find the best fit for developing their next generation of leaders, a number of questions need to be answered. Companies are interested in understanding the

The WWW Essay Example | Topics and Well Written Essays - 1250 words

The WWW - Essay Example rt documents that are specially formatted using a mark-up language that is referred to as HyperText Mark-up Language (HTML).This language supports links to other documents and graphics, video files and audio. By using the www, one can move from a document to the next by clicking on hotspots. A hotspot is an area of graphics object that helps in the activation of a function when clicked or selected. It is common in multimedia applications. It is important to understand that not all internet servers are classified as part of the www (In Bruck & In Rao, 2013). The internet is an information system of interlinked hypertext documents that are accessed via the internet, acting like a layer on top of the internet to make it more usable. It is a collection of web servers that host websites that in turn host text documents, pictures, videos and audios, linked by hyperlinks and URLs, usually accessed by web browsers from web servers. The World Wide Web (also WWW) is often assumed to be the same thing as the internet, a case that is untrue. The internet refers to a worldwide scheme of interconnected computer networks. The internet’s relationship with the World Wide Web is that the WWW is transferred using these networks, thus acting like a layer on top of the internet. When one connects their computer to the internet via an Internet Service Provider (ISP), they form a section of the ISP’s network that is linked to other networks that form part of the internet. The internet links several billion gadgets across the world, including computers and mobile phones and tablets. It is a giant network- within which there are other private, public, academic, business and government networks that are connected through a range of electronic, wireless and optical networking technologies. Web-surfing aside, the internet can also be used to share files (for example music and video files), computer programs, Usernet newsgroups, messages (Internet Relay Chats) as well as email messages

Effects of an Ice Age on the Oceans Essay Example for Free

Effects of an Ice Age on the Oceans Essay The Earth, the third planet from the Sun capable of sustaining life, has several components on its surface. More than 70% of the Earth is covered by water and most of them is concentrated on the oceans. These oceans serve not only as huge bodies of water in between the land masses but also a large habitat for most of the marine life on the planet. Furthermore, it is in the oceans that some of the most important phenomena that keep the atmospheric conditions stable occur. Indeed, oceans are the lifeblood of the planet. What effects does an Ice Age have on these bodies of water? Ice ages are usually known as a period of gradual reduction in the temperature of the planetary climate which causes massive expansion of continental ice sheets, polar ice sheets and mountain glaciers. In glaciological terms, an ice age means that ice sheets are present in the northern and southern hemispheres (which means technically we are still in an ice age, given the ice sheets in Greenland and Antarctic (Imbrie and Imbrie, 1986). A study of ice sheets and other sources reveal that the Earth’s climate is characterized by a cycle between warm periods or interglacial conditions and glacial conditions. Many theories have emerged to explain the occurrence of these ice ages. One well-known theory was devised by Milutin Milankovitch in 1938. It predicts that the shifts from glacial to interglacial and vice versa are affected by the changes in the tilt of the Earth’s rotational axis every 41,000 years, differences in the orientation of the planet’s elliptical orbit around the Sun known as the precession of the equinoxes occurring every 23,000 years and changes in the shape of the orbit happening almost every 100,000 years (Joyce and Keigwin, 2007). Another theory that explains the origins of the ice ages is the changes in the planetary atmosphere. The rise and fall of greenhouse gases have been linked to the retreat and advance of the ice sheets. It is possible that the changes in the greenhouse gases may have been caused by other factors contributing to the start of the ice age such as continent motion and volcanism. One hypothesis, known as the â€Å"Snowball Earth† hypothesis, claims that the late Proterozoic era saw a severe ice age that began with a reduction of carbon dioxide levels in the atmosphere and ended with an increase of these levels in the atmosphere. The early anthropocene hypothesis of William Ruddiman claims that during this era where human activities started to cause a significant global impact on the climate and ecosystems more than 8,000 years ago, atmospheric gas levels began to not follow the pattern of the Milankovitch cycles (Macdougall, 2004). Geological events confirm that the position of continents may cause ice ages if they block or decrease the flow of warm water to the poles allowing the formation of ice sheets. These ice sheets will then cause the increase in the Earth’s reflectivity decreasing the absorption of solar radiation which leads to atmospheric cooling. This starts a positive feedback loop allowing more ice sheets to form as the temperature cools. Some of these configurations include a continent sitting on top of a pole, a polar sea that is land-locked and a super continent that covers most of the equatorial area (Aber, 2003). Another big factor in the end of an ice age is sudden global warming that could theoretically be caused by the eruption of large undersea volcanoes. These volcanoes and flood basalts could release huge amounts of methane that contribute to a large and rapid increase in the greenhouse effect (Macdougall, 2004). There are five known periods of glaciation: Huronian (2400 Ma – 2100 Ma), Cryogenian (850 Ma – 635 Ma), Andean-Saharan (450 Ma – 420 Ma), Karoo (360 Ma – 260 Ma) and Cenozoic (30 Ma – Present). Oceans are very important in maintaining the stability of climate. The balancing of excess heating at the equator and cooling at the poles is accomplished transporting heat via atmospheric and oceanic currents from low to high altitudes. The warm surface waters that arrive at the higher latitudes are cooled and the heat is released to the atmosphere and later on radiated away to space. This mechanism bridges the gap between equator and pole temperatures. Warm ocean temperatures also cause an excess of evaporation against precipitation in the atmosphere. The water vapor is then transported to the poles through atmospheric currents and there it cools causing an excess of precipitation against evaporation. These two components together with the salinity-dependent mixing of the cold waters returning from the poles with the warm waters at the equator allows the continuity of the great ocean conveyor belt that allows for climate stability (Joyce and Keigwin, 2007). An ice age will could also begin if the balance is disrupted on this belt. Scientists now speculate that we are heading for another ice age given the current configurations of the continents and other factors. One possible scenario is that as the Earth continues to experience global warming, ice sheets will soon begin to melt. The Arctic sea has 15% less ice compared to levels 40 years ago. Cold fresh water from melted glaciers and ice sheets will flow into the north Atlantic which could weaken the Gulf stream and the great ocean conveyor belt since it would change salinity levels important for mixing and the temperatures of the waters. This would cause a cold climate change for Europe with temperatures reaching up to 10oC for during the summer. This could also usher in the next ice age since at the height of the last one, the strength of the Gulf stream was only two-thirds that of today. Global warming will slow down the Gulf stream by up to 30% and may cut off Europe completely in the future (McGuire, 2002). Given this possibility of an ice age occurring, it is important to look into the possible effects of an ice age. The most obvious effect of an ice age on the oceans is the decrease of actual flowing water given that the ice sheets would be formed from waters of both in-land sources and the oceans. Since glaciers are formed from freshwater, this means that the freezing up of oceanic waters could increase the salinity of the remaining flowing water. Scientists at the Lamont Doherty Earth Observatory found that ocean circulation changes did not cause but was rather the effect of climate changes at the start and end of the last ice age. Ice sheet volume and global carbon budget had changed even before the ocean currents were affected. The possible scenario drawn is that the ice age had been driven by discrepancies with the amount of heat from the sun arriving at the poles. The changes in the carbon cycle were caused by the decline of plant life because of cooler temperatures and glacial advance. This caused an initial change in the great ocean conveyor belt by amplifying the effect of heat at the higher latitudes. Ocean circulation changes that were caused by the beginnings of the ice age further amplified the climate trends that cause the continental ice sheet expansion and also the retreat of the ice sheets later on (LDEO, 2005). The implication of this research is that this shows a possible effect of an impending ice age on the oceans. It expresses the possibility that once a change in climate is set-off, the great ocean conveyor belt adapts to the new conditions further aggravating the new changes in climate. Thus, a new ice age could bring a change in the current ocean currents prevalent today. Since the oceans are host to an unknown number of species of living organisms, the effects on marine life is also important to consider. Although terrestrial organisms would rather prefer the current warm climate, evidence shows that aquatic organisms did not share the same preference. A team of scientists from the University of British Columbia in Vancouver, Canada found that ice age oceans some 20,000 years ago had increased concentrations of nitrate, an important nutrient for plankton that producers for the marine food chain. These concentrations could have supported plankton life in waters that are now nutrient deprived. They measured nitrate levels of two nitrogen isotopes – N-15 and N-14 in sediments found at the coast of Mazatlan, Mexico. This is one of three â€Å"nitrate sinks† in the ocean where bacteria cause denitrification. Although the data gathered from two sites coincided with the hypothesis, it is insufficient to definitively conclude that global nitrate levels were as high as those at the sites. However, it is possible and this could mean that more marine life was present given the abundance of plankton. This could also have contributed more to the ice age since more plants could absorb more carbon dioxide reducing even more the greenhouse effect (Monastersky, 1995). All these effects are but glimpses of what truly happens during an ice age. We can never truly know exactly what all of them are unless we experience it ourselves. But for sure, given the immensity of the world’s oceans and how reliant stable climate is to them, these effects would affect not only the oceans themselves but the entire planet. Bibliography: Imbrie, J. Imbrie, K. P. (1986). Ice ages: Solving the Mystery. Cambridge, Massachusetts: Harvard University Press. Joyce, T. Keigwin, L. (2007). Are we on the brink of a ‘New Little Ice Age’? Retrieved 11 May 2007 from http://www. whoi. edu/page. do? pid=12455tid=282cid=10046.

Letter from a Birmingham Jail and The Declaration of Individualism :: Letter from Birmingham Jail

Letter from a Birmingham Jail and The Declaration of Individualism Although the time periods and goals may be different the method for bringing about change is usually the same, this method is protest. This method is supported by two different people, in two different time periods, with two different goals; these two people are Thomas Jefferson and Martin Luther King Junior. Martin Luther King Junior's letter from a Birmingham Jail was an expression of his encouragement for protest against tradition and established laws and a justification for his actions. King, a leader of a civil-rights group that supported protest against traditional views, encouraged protesting against tradition and established laws that are unjust. In his letter from Birmingham Jail King states: "It was illegal to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at that time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's anti-religious laws." This excerpt shows that King encourages protest because in some situations he deems it necessary, be it in Hitler's Germany, a Communist country, or any situation in which injustices are occurring. In the last sentence of the excerpt King openly admits that he would protest against established laws or traditions. King was against the traditional views and unjust laws, which discriminated against him and his fellow people. He felt that the only way that these unjust laws and traditional beliefs would ever change would be by means of protest. He felt that without protest the laws and traditions would remain the same forever. Along with encouraging protest, King's letter was also a justification of his actions. The letter was written to his fellow clergymen to explain his prior actions and to attempt to justify them. In the letter he tried to explain to the clergy that his actions although illegal were justified and appropriate for the situation. He expressed that he exhausted every other option possible and direct action was the only available option left, which could make a difference. Similarly to King's letter from Birmingham Jail, The Declaration of Independence was written by Thomas Jefferson to encourage the protest of established laws and justify possible actions. But unlike King, Jefferson also encouraged individualism in his declaration. His views are distinctly stated in the first sentence of The Declaration of Independence: "When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to

Factors Affecting Selection of Brand Ambassador Essay

Factors to be considered while choosing right brand ambassador In collaboration with Claudia de Pretto, e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing a brand ambassador isn’t what it used to be. Now, with the rapid diffusion of information made possible through the Internet, companies are seeing the dangers of making hasty decisions to link their products to public figures. In the past, reputations were not etched in stone, but were relatively stable and slow to change. Conversely, these days what goes around still comes around, only now this happens at the speed of light and travels to the ends of the world. More than just a pretty face In the watch industry, brand ambassadors have proven themselves a weighty yet worthy investment. Whether on the playing field, in the arts or simply in the world of beautiful people, brand ambassadors have measurable positive impact on a company’s bottom line. But their influence can be short-lived, and being in the public eye makes them the perfect target for increased scrutiny and attacks on their reputation. Traditional popularity life cycles have been distorted by the global reach of the Internet. What’s more, country variances in consumer opinion, rumours and scandals can be exposed and spread at a phenomenal rate. Too many variables, too little time So, given the investment, vulnerability and revenue-generating potential riding on the decision, how do watchmakers choose? Surprisingly, most brands admit to a selection process that combines a mix of networking, personal contacts and traditional market research, with a dab of ‘CEO’ feeling to finalize the decision. While this approach has produced some highly recognized success stories, companies have little information to address some tough issues: how long will this sports star’s winning streak last? What specific consumer groups emulate this model? What are this actor’s political affiliations? What stereotypes surround this individual? Selection, validation and reporting – minimizing risk and maximizing return By gathering insights on proposed ambassadors in key markets in the online arena, some visionary companies are now making more informed and successful choices. Upstream, using online strategic insights in the initial selection process generates higher quality short-lists, minimizes risk, and makes the selection process and media planning more efficient and successful. Further downstream popularity, reach, brand recall and campaign timing are confirmed through country-specific monitoring of an ambassador’s impact and reputation. Moreover, having access to a measure of a potential ambassador’s reach and clout in key markets can serve as an excellent negotiating tool. And making the right choice from the start will protect a company from the costly legal fees involved in prematurely ending a contract. Proactively influencing the conversion process The primary role of the brand ambassador is to personify the values intrinsic to the brand and evoke the dreams associated with owning the product. As such, he or she must demonstrate a trend of increasing popularity and notoriety in the markets where the advertising and promotion will be visible in order to reach the projected target groups effectively. In the pre-Internet era, the notoriety of the ambassador would be the magnet to attract a qualified target group to appropriate the brand. The conversion process would start with a prospect’s desire to purchase a certain type of product. The consumer’s ultimate choice of brand and model would then be influenced to some degree by identification with the brand ambassador. Now, the advent of online technologies has added another dimension to the equation. Whereas in the past the brand ambassador’s impact was more to confirm a specific brand or model, now it can serve to evoke awareness of the existence of a product, stimulate desire to purchase, then convert. Online, a well-chosen brand ambassador can awaken desire for a product in previously ‘uninterested’ consumers through generic searches on the ambassador’s name or associated activities. In this way, not only direct keyword searches on the brand or product lead to conversions, but non-product-related searches as well. Online, it is the ambassador’s ‘aura’ that acts as the magnet to attract a target group to desire and appropriate the product. The Internet creates propitious ‘product placement’ opportunities to build on the emotion and psychological impulse associated with emulation of the brand ambassador. By means of an innocent forum search, an overzealous fan can be diverted onto the company website and transformed into a passionate consumer with just a few clicks of the mouse. The right choice and the right management Adopting a brand ambassador in the watch industry has become more than an accepted practice. Now with mounting competition and global distribution, it’s time for proactive watchmakers to move beyond name-dropping and capitalize on their investments. By integrating online insights into the selection and validation process, marketers can advance to the next level of campaign optimization, seizing every opportunity to promote the ambassador-product association for maximum return. And with the current trend of asking the Internet public for marketing and innovative product ideas, we can expect the next generation of brand ambassadors to be chosen and promoted by online communities themselves. New game, new rules†¦ How one visionary watchmaker stays on target – Raymond Weil and Charlize Theron In collaboration with IC-Agency, a Geneva-based Internet specialist, independent watchmaker Raymond Weil is monitoring the impact of its ambassador campaigns in key markets. The agency’s proprietary technologies, IC-DemandTracker and IC-Insights, are allowing its clients to evaluate and optimize campaign effectiveness: has the product been successfully linked to the ambassador? How have popularity ratings evolved since the onset of the collaboration? Which countries are best responding to the campaign and when? For IC-Agency, this proactive management is the wave of the future for companies to fully exploit endorsement opportunities and get the best return on investment. (P. M. ) Exploiting the popularity life cycle online Online communities could help companies promote new products through a type of ‘viral marketing’. By capitalizing on interest-led online searches, entire online consumer communities can be moved to federate around an ambassador-associated product. In turn, these communities propagate the dream via their own online ‘hype’ and spread their influence via privileged personal networks. Targeting audiences already devoted to their chosen ambassador means that companies can maximize their return on investment and more quickly amortize media production costs and ambassador fees. Depending on the demographics of the target audience, marketers can use online channels such as ethnic, music, or sports communities to get their message to the most influential consumers at the most opportune time.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No. 1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc.and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs. 5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition. † According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97. 2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0. 2% * Kissan Mr Fruit- 0. 1% and * Tang- 0. 5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The recent product line of Rasna is as follows: Name| Pack Size| Flavour| Price ()| Rasna Frootfun| 32 glasses| Orange, Mango, Lemon, Pinaple| 35| Rasna Frootfun| 12 glasses| Orange, Mango, Lemon| 10| Rasna Freshfun| 32 glasses| Shahi Gulab, Keshar Elaichi, Kool Khus, Cola Cola| 35| Rasna Freshfun| 12 glasses| Shahi Gulab, Cola Cola| 10| Rasna 1 ka 2| 2 glasses| Orange, Mango, Lemon| 1|. Rasna FrootPlus Jar| 500 grams| Orange, Mango, Lemon| 85| Rasna FrootPlus Pouch| 750 grams| Orange, Mango, Lemon| 105| Rasna FrootPlus Pouch| 500 grams| Orange, Mango, Lemon| 75| Packing Details: The operating product line of Rasna consists several sku. The company follows different pack size on carton basis. These pack sizes may vary depending on local market demand. The following table will give a general idea of the pack sizes. Sr. No. | Product| Units per Carton| 1| Rasna Instant Drink (powder beverages)| | | Laminate Pouch Packings| | A| 3 gm pouch pack| 50*60|. B| Single Serve pouch pack (12 gm pouch-orange)| 10*12*6| C| 25 gm single serve sachet| 12*2*12| D| 250 gn refill packs| 36| E| 500 gm refill packs| 24| F| 750 gm standby refill packs| 15| G| 1 kg standby refill pack| 15| H| Litro packs 1 ltr| 12*10| | Glass Jar Packings| | A| 250 gm glass jar| 40| B| 500 gm glass jar| 20| C| 750 gm sleek glass jar| 15| | Plastic jar packing 1 kg| 15| | OTS tin Packing| | | 900 gm tin| 15| | 1. 5 kg tin| 6| | 2. 5 kg tin| 6| 2| Litro Pack Instant Drink| | | Pouch suitable to make 1 litre| 12*10| 3| Gofrut Instant Drink (5gm pouch)| 72*10| 4| Shakeup Instant Drink| |. | 25 gm single serve pack | 24*30| | 150 gm standby pouch| 108| 5| Rasna Lite 250 gm jar | 15| 6| Rasna Soft Drink Concentrate| | | 32 glass pack| 200| 7| Rasna Single Serve Iced Tea 9 gm | 14*24*20| Whereas Rasna has so many different varieties of drinks (flavours) and in so many different sized packets its competitors are lacking behind in both flavours and availability of different quantity packs. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs. 75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1. 8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr.fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No. 1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing. com.

Forecasting Problem Essays

Forecasting Problem Essays Forecasting Problem Essay Forecasting Problem Essay Forecasting Problem POM Software: For this part of the problem I need to use the POM software: 1. Forecasting. 2. I should select Module-gt;Forecasting-gt;File-gt;New-gt;Least Squares and multiple regression 3. Use the module to solve the Case Study (Southwestern University). this case study, I am are required to build a forecasting model. Assume a linear regression forecasting model and build a model for each of the five games (five models in total) by using the forecasting module of the POM software. 4. Answer the three discussion questions for the case study except the part requiring me to justify the forecasting technique, as linear regression would be used. Discussion Questions 1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007. 2. What revenues are to be expected in 2006 and 2007 3. Discuss the schools options. Case Study (Southwestern University) Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in College football rankings. Since the legendary Bo Pitterno was hired as its head coach in 1999 (in hopes of reaching the elusive number 1 ranking),attendance at the five Saturday home games each year increased. Prior to Pitternos arrival, attendance generally averaged 25,000 to 29,000 per game. : Season ticket sales bumped up by 10,000 Just with the announcement of the new coachs arrival. Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past 6 years. One of Pitternos demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWUs president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would max out. The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $20 in 2006 and a 5% increase each year in future prices. Southwestern University Football Game Attendance, 2000-2005 2000 GAME ATTENDEESOPPONENT 1 34,200 Baylor 2 a 39,800 Texas 3 38,200 LSU 4b26,900 Arkansas 5 35,100 USC 2001 GAME ATTENDEES OPPONENT 136,100Oklahoma 2a40,200 Nebraska 339,100 UCLA 4b25,300 Nevada 536,200 Ohio State 2002 GAME ATTENDEES OPPONENT 135,900 TCU 2a46,500 Texas Tech 343,100 Alaska 4b27,900 Arizona 539,200 Rice 2003 GAME ATTENDEES OPPONENT 141,900 Arkansas 2a46,100 Missouri 343,900 Florida 4b30,100 Miami 540,500 Duke 2004 GAME ATTENDEES OPPONENT 142,500 Indiana 2a48,200 North Texas 344,200 Texas AM 4b33,900 Southern 547,800 Oklahoma 2005 GAME ATTENDEES OPPONENT 146,900 LSU 2a50,100 Texas 345,900 Prairie View AM 4b36,300 Montana 549,900 Arizona State (a) Refer to Homecoming games. (b) During the 4th week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.

Wile vs. While

Wile vs. While Wile vs. While Wile vs. While By Maeve Maddox A reader asks, Are there two ways to write â€Å"while away the hours†? I sometimes see it written as â€Å"wile away the hours.† My dictionary gives the meaning to both spellings. Which do you recommend? wile Possibly the most common use of wile these days is as a noun qualified by the adjective feminine: Resurrecting the Girly Girl: The Lost Art of Feminine Wiles Dating: Feminine wiles attract alpha males In this context, wiles stands for cunning, amorous tricks that women use to manipulate men. Wile can have the stronger meaning of a deceitful trick or ruse used to deceive a victim. Wiley Coyote employs wiles in this sense. The earliest documented use of wile in the OED in the sense of â€Å"deceitful trick† is 1154. Wile as a verb came later (1400s). As a verb, wile means â€Å"to lure by means of a magic spell,† â€Å"to beguile.† The OED does have an entry for wile with the meaning â€Å"to divert attention pleasantly,† but identifies it as â€Å"a substitute for while.† The examples given for its use fall between 1796 and 1880. Merriam-Webster cites an example from the writing of Virginia Woolf: â€Å"wile away the long days,† and does not suggest confusion with while. while As a noun, while has been in the language since the writing of Beowulf. As a verb meaning â€Å"to fill up the time,† its earliest documented use in the OED is from the early 17th century. The phrase â€Å"to while away the time† dates from 1635:  Ã¢â‚¬Å"to cause (time) to pass without wearisomeness; to pass or get through (a vacant time), esp. by some idle or trivial occupation.† As my recommendation is being asked for, I have to say that, Virginia Woolf notwithstanding, â€Å"while away the time† is the better choice. Google Ngram Viewer shows â€Å"while away† as far more common than â€Å"wile away,† although the latter seems to be rising a bit since the late 1980s. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†10 Colloquial Terms and Their Meanings20 Ways to Cry

Science and Society Questions Essay Example | Topics and Well Written Essays - 4000 words

Science and Society Questions - Essay Example Though, many US scientists were against the launching of the nuclear weapons, the attacks still went on spearheaded by the government. This gives a dilemma as to whether the responsibility of controlling the nuclear weapons relies on the scientists or the community (Andreis and calogero 76). The only instance when atomic bombs were used was in Nagasaki. During this incidence, many lives were lost and so many people deformed. Science is supposed to protect and advance human knowledge, but not to end or reduce human race. Controlling nuclear weapons’ use should be the responsibility of scientists, as they know the damage the weapons can cause to mankind and the environment (Krieger 6). Eistein, a German exile scientist who gave President Franklin Roosevelt the idea of using atomic bombs later on, regretted and wished he had launched a watch for the nuclear weapons. It is clear that the scientists cannot control the use of nuclear weapons, as the governments of many countries are in control, and that is why the US government went ahead and attacked Japan, even when some scientists did not approve of the step (Andreis and Calogero 6). Controlling the use of nuclear weapons should be collective responsibility, undertaken by the scientists, the community and the government. This is the only way to ensure that, scientists get to do their work of invention and innovation, and that the government and the community do not interfere with the scientific work or discredit the work done by the scientists (Weeramantry 227). Russell Eistein believed that, scientists should participate in the control of nuclear weapons’ use because; scientific work aims at creating a paradise for people to live in, and if they do not control the use of nuclear, they will be creating universal death instead (Weeramanrty 228). The international law affirms the responsibility of scientists and the community in controlling the use of nuclear weapons, by making it a crime against human ity to produce, use, possesses, test or even deploy nuclear weapons. This shows that, it is not only the scientists who should prevent the use of nuclear weapons, but also the community. As much as science should be allowed to take its course, research and invention of harmful and dangerous substances like nuclear weapons should not be given room to thrive. This is evidenced by the damage done to Japan by the nuclear weapons. Question 1b It is true that, technology plays a major role in polluting the environment and causing climatic change. This is, however, not the only contributor as other factors like natural phenomena and man’s activities also do contribute to climatic change and pollution (NASA 3). I disagree with the statement that technology is ultimately responsible for the current pollution problem and climatic change, and so the control of technology should rest with the scientists. This is because, technology is not the only contributor to pollution, and hence shou ld not bear the responsibility of controlling technology alone (NASA 4). The outputs of technology like motor vehicles, industrialization, factories and chemicals have immensely contributed to pollution and hence, climate change. This is in collaboration with the natural factors like eruption of harmful gases, natural minerals and volcanic eruptions, together with man’

The Collection of Solid Waste Essay Example | Topics and Well Written Essays - 500 words

The Collection of Solid Waste - Essay Example The collection of solid waste can also be carried out using public bin collection, where people may carry the garbage to a bin made of concrete. People discharge the solid waste using closed containers for disposing wastes; these containers may include plastic bags. Stationery trailers may also be used for the collection and disposition of solid waste. In this case, a trailer may be parked at a certain location in some days, and people go and discharge the waste they have into the trailer. Solid waste can also be collected through the use of dumpster collection. This involves a situation whereby waste may be transferred either by means of forklift or through hydraulic means to the collection vehicle (Anand, 2010).Solid waste may also be collected through repair and reuse, a situation that entails the refurbishment of items such as bedding, toys, and clothing. Materials that might become solid wastes or have already become waste can also be collected through recycle and new product fe edstock. The materials undergo the processes of sorting and processing for the purpose of manufacturing new products. The solid waste creates new products upon recycling and these reduce the wastage and misuse of virgin resources. The collection of solid waste can also take place through such processes as mulch and compost. This details the decomposition of solid waste, which may include yard trimmings and food scraps. After decomposition, these solid organic wastes produce soil additives and natural fertilizers.