The Right Of Refugees From The Syrian Civil War - 1590 Words

The right of refugees to be granted refuge in another country has been a major human rights issue of our time. A refugee, according to international refugee law, is â€Å"all of those who flee persecution on the basis of religion, race, nationality, political opinion, or membership in a particular social group† (Goldenziel 2). In this particular case I will examine how Syrian refugees have faced persecution as a result of generalized violence from the Syrian Civil War. This is the worst humanitarian crisis of our time and millions of Syrians are in need of the world’s help. But who should be responsible for taking on the burden of hosting them? I will argue that the European Union (EU), other European nations, and industrialized nations outside of Europe should work together to provide full-support for Syrian refugees by hosting them in an equally distributed manner. In the following essay I will discuss the status of international law surrounding refugee settleme nt and the current debate over providing Syrian refugees support. I will then discuss the factual circumstances that explain why this issue is highly debatable. Next, I will discuss in my view why I think Syrian refugees should be granted the ability to seek refuge in a fair and equally distributed manner, both across the European Union and in non-member European nations. Finally, I will address a standard policy recommendation which the international community can agree on in order to ensure the future safetyShow MoreRelatedSyrian Refugees Should Not Be Allowed Into America1169 Words   |  5 Pages000 people have been killed in the Syrian civil war. Millions of other Syrians are searching for a secure home. America could provide a home to these Syrians if they were well prepared and funded. Taking in Syrian refugees would have no help to Syria, be dangerous for American citizens and be an extremely ignorant move, considering we are not prepared for almost 50,000 refugees. Syri an refugees should not be allowed into America. If Americans do take in refugees, this will have little to no help toRead MoreSyrian Refugees During The Syrian Civil War1573 Words   |  7 PagesSyrian Refugees in Lebanon This is the story of Dania, a ten year old Syrian refugee now living in Lebanon. She can still recall hours spent huddling in a hole in the ground that her father had dug for the family in times of artillery attack, as they crouched in the dirt covering their heads. She could hear the boom of cars exploding, as buildings and stores crumbled to the ground. Ever since the beginning of the Syrian Civil War three years ago, her life has not been the same. Her small school hasRead MoreSyrian Refugees Crisis And The Syrian Refugee Crisis Essay1346 Words   |  6 PagesHassanJan Syrian Refugee University of Kansas On September of 2015, the image of 3-year-old Aylan Kurdi went viral. â€Å"The toddler’s lifeless body on a Turkish beach had reverberated across the globe† (Parkinson George-Cosh, 2015). Aylan’s family had â€Å"fled the brutal civil war in their native Syria and only attempted the boat crossing after Canada denied their application of admission as refugees. The image led to an astonishing outpouring of support for Syrian refugees† (Hein NiaziRead MoreThe Arc Of American History1376 Words   |  6 Pagesthe expansion of women s rights or, now, gay rights, I think there is an almost-inevitable march toward greater civil liberties.† -James McGreevey Civil liberties are the freedom of a citizen to exercise rights, without government interference. Every citizen of the United States is allowed right, but what about refugees? Ten-thousand Syrian refugees fleeing a war-torn country will be accepted into the United States. The big question within this debate is â€Å"Is this right and should it be allowed,Read MoreThe Syrian Civil War Is A Continuing International Conflict975 Words   |  4 PagesThe Syrian Civil War is a continuing international conflict caused by the backlash of President Bashar al-Assad’s government. In early 2011, the Arab Spring protests sparked nationwide protests against the government. The protest gradually morphed into armed rebellion. While the civil unrest grew, many native Syrians fled their homeland for the protection and safety of their families. Over two million Syrians are estimated to be living in refugee camps in Turkey but many Syrians who traveled to otherRead MoreApplication Of Admission As Refugees Essay1359 Words   |  6 PagesGeorge-Cosh, 2015). Aylan’s family had â€Å"fled the brutal civil war in their native Syria and only attempted the boat crossing after Canada denied their application of admission as refugees. The image led to an astonishing outpouring of support for Syrian refugees† (Hein Niazi, 2016). President accepted 10,000 Syrian refugees.† (Hein Niazi, 2016). But â€Å"In the US, the governors of 31 of 50 states issued orders to prevent the resettlement of Syrian refugees and by a vote of 289 to 137 the US House of RepresentativesRead MoreRefugee Crisis Is The Country Of Hopes And Dreams1232 Words   |  5 Pagesexample, we have freedom, rights, equality, and having the nickname â€Å"Melting Pot.† Over many centuries, America has accepted immigrants and refugees of multiple nationalities and backgrounds to live up to their famous nickname. However; why should we stop accepting refugees now? Even though many American s assume accepting refugees will ruin our country, we should accept Syrian refugees into the United States because the Refugee Crisis is a serious problem, accepting refugees is an act of Congress, andRead MoreThe Syrian Refugees1245 Words   |  5 PagesHowever, the millions of Syrian refugees fleeing from their country have difficulty finding a safe haven due to the weariness stigma from the majority of the general populace of the first world countries viewing refugees as alien bodies who are pillaging through first world nations, looking for handouts, and consuming all of the precious resources abundantly available to the masses is predominately apparent in the lives of the fortunate. Even though these Syrian refugees are in dire need of aid,Read MoreThe Conflict Of The Syrian Civil War1395 Words   |  6 Pagesleast four years. The Syrian Civil War that displaced millions of refugees officially began on March 15th, 2011 when protesters stormed the capital of Damascus demanding democratic reforms and the release of political prisoners from the Assad regime. (Kareem Fahim) Unfortunately, these campaigns were met with gunfire, as only a month later the Syrian army engaged in a series of military attacks on its own people—leading to the death of over 1,000 civilians. The Civil War that led to the accumulationRead MoreThe Need Of Humanitarian Assistance1384 Words   |  6 PagesThere is currently a war going on in Syria, and has been going on for a couple of years now, beginning in March 2011. As a result to this, millions of Syrians are stuck in the warzone, becoming malnourished, abused, ill, and oppressed. Their economy, healthcare, education systems and other organizations are being destroyed. Hundreds of thousands of Syrians are being killed, and millions are in need of humanitarian assistance. The biggest dilemma is that roughly half of those who are suffering are

The British Army And The Civil War - 2123 Words

England, 1947. Princess Elizabeth marries George VI, Duke of Edinburgh, in one of the most lavish, anticipated televised events of the decade. The University of Cambridge allows the acceptance of women after nearly 750 years in existence. The British army begins to withdraw troops from the Civil War in Mandatory Palestine. Brain May, a rock ‘n’ roll phenomenon, is born. All significant in their respective areas, these event hold their own place in history. Not one, but two of these events would result in important rulers. More specifically, they would both result in a Queen. Brian May, born July 19, attended Hampton Grammar School during his adolescence. His parents, Harold and Ruth May, raised him in a middle-class, suburban environment and instilled the importance of an education into their beloved only child. He furthered his schooling at Imperial College in London, England where he studied Physics and Mathematics, with a particular focus in Astrophysics. Although hi s education was of an utmost importance, it was at Imperial that he explored his interest in music. May created the band Smile with singer and bassist Tim Staffell and drummer Rodger Taylor in early 1968. Their time was short as the band only recorded a total of six songs in their two year run. Recognizing Smile’s inevitably unsuccessful future, the band parted ways. Brian and Roger however, remained close friends and kept their options open in the hopes of possibly making another attempt in the musicShow MoreRelatedThe United States And The Civil War1333 Words   |  6 PagesThe United States have been in many wars over 100 years. It has changed our country in many different ways. The United States have been successful in all the wars we have been in. I’m gone talk about my favorite wars. The first war I’m gone discuss is the Civil War. This was as they call it the bloodiest clash. The civil War began April 12, 1861 and lasted up until May 9, 1865. It was located in the Southern, Northern and the Western part of the United States. Seven southern laves states declaredRead MoreColonization of Malaysia1630 Words   |  7 Pagesul li Penang was a part of territory of Kedah was considered strategically located to serve as navy base li A British base in Malay archipelago which would secure their trade with China li The British were attracted by the economic resources such ass tin ore, rubber, spices and agricultural products li Competition among western powers for colonies to meet the economic needs of their country. /ul Japanese ul li They wanted to rise as a world power and wanted to expandRead MoreThe Sipahis : Between The Independence And Loyalty994 Words   |  4 Pagesunrest in India and the problems it brought for the Indian Army who at that time was contributing their men and officers in the Second World War for Britain. The Fall of Singapore again posed the question of loyalty amongst the Indian ‘Sipahis’ who were either captured by the Japanese Army or retreated back. The formation of ‘Indian National Army’ by ‘Subhas Chandra Bose’ whose motive was to support the Japanese Army against the British Forces, with the aim of attaining Independence through militaryRead MoreA Creation For A Home For The Jewish People1488 Words   |  6 Pagespost World War II, following the wave of Jewish migration to Palestine, this essay focuses on the process of establishing a national homeland for Jews after the United Nations Partition of Palestine, elimination of the British Ma ndate and Israeli Declaration of Independence. My argument in this paper is the qualitative consequences of Palestinian displacement by Resolution 181 facilitated the Palestine civil war of 1947 which stimulate the progression of hostilities into the 1948 War of LiberationRead MoreAnalysis Of James Mcpherson s The Opening Sentence 931 Words   |  4 Pagesbring the reader into his narrative, and help the reader to begin thinking about the impact the Civil War had on America. According to McPherson the Civil War was constantly changing hands, at some points the Confederates were ahead, and at other times it was the Union Army. McPherson’s thesis is that no one battle decided the war, but Antietam was the â€Å"event† of the war, and changed the course of the war. McPherson effectively confirms his thesis, by not just including the military characteristicsRead MoreThe Motives of Soldiers in the Civil War from For Cause and Comrades by McPherson774 Words   |  4 Pag esdiaries and letters written by soldiers from the Confederate and Union forces, he is able to formally detail accounts on why men fought in the civil war. Consequently, McPherson is able to shed light on the mentality and motives that soldiers possessed that made them fight in the war. Although we will never truly know why soldiers fought in the civil war, this book most definitely gives readers evidence that soldiers had certain values and morals that gave them reason to fight. McPherson’s primaryRead MoreThe Battle Of Antietam ( Sears )984 Words   |  4 Pagesuninitiated† wrote a Union officer during the battle of Antietam (Sears). The battle of Antietam was just one of the many battles of the American Civil War, and possibly the most significant. This battle was a pivotal point during the war, which gave the North the power to win the American Civil War. There are three main reasons why there was a civil war in the United States. One well known reason was slavery. The South wanted to continue adding slaves to new states, while the North didn’t. The debateRead More3-4 ADAR History Essay1461 Words   |  6 Pageswinning wars. 3-4 ADAR origins of excellence begins with the War of 1812. Tensions were very high with the British due to several incidents with American merchant ships and the British naval fleet. The Americans were trading with the French during the napoleon wars. The British at the time was at war with the French. Therefore, the British set up blockades to prevent trade with the French. In an effort to gain more control over North America from the British, congress declared war on theRead Moretask 31185 Words   |  5 Pagesthe East India Company acquired its first territory in Bombay, India. The East India Company was a British company that traded for goods, services, and raw materials with India. What initially started as a trading company became a company ruling a country with Brittan’s backing. The company established an army in India comprised mostly of local citizens called Sepoys. With help from the British army and navy, the East India Company fought other European cou ntries also occupying India for control ofRead MoreSlavery And The Civil War1706 Words   |  7 Pageshouse divided against itself. The United States were no longer united, mainly over the issue of slavery. In fact, many historians believe that, â€Å"From the nation’s founding, the issue of slavery threatened to tear the United States apart.† (â€Å"The Civil War† 1). The issue of slavery was always kept at bay through the utilization of various compromises; however a permanent solution was never sought after by the government. The peoples’ perspective of slavery differed by region. In the South, the economy

Management of Organisations Influence of Transformational Leadership

Question: Discuss about the Management of Organisations for Influence of Transformational Leadership. Answer: Nowadays, the organizations are competing hard to survive in the capricious and fierce market environment; but the key determinant for organizational success is motivated and empowered employees. Motivation is an imperative tool that reinforces employees attitude and behaviour towards work and responsibilities and triggers the tendency to achieve the goals and objectives. Working as an HR employee with a 100-year old renowned Germany-based organization having a foothold in digital distribution, digital storage media, data management, customer care, CRM services, financial services, IT services, etc., requires strong motivation, encouragement and inspiration to unleash the creativity, skills and competencies. The prime motivational driver present at the workplace is effective leadership, the leaders and seniors practice transformational leadership which focuses on inspirational motivation, intellectual stimulation, idealized influence and individualized consideration. The leaders foster close and direct communication along with approachable and open-door work environment which motivate the employees to unbridle the latent ideas, creativity and concepts (Thamrin, 2012). The second motivating factor present in the job is recognition and appreciation system, the seniors have always acknowledged and praised the efforts, struggles, attitude, behaviour, actions and performances of the employees. Applauding in front of the entire team, felicitating with awards and certificates, organizing lunch parties or surprise parties, offering employees a platform to contribute in decision-making, etc. are the creative ways that the seniors and leaders follow to show gratitude and respect. This makes the employees feel contented, charged, inspired and empowered. Personally, constantly being valued and respected for the contributions have always been stimulating and stirring to work harder and better (Helmrich, 2015). The third motivational driver at work is organizational culture/climate, one of the core values of this organization is respect for the individual which is enforced at every level of the organization. The organization is strongly against the three Ds: Disrespecting, demeaning and disgracing the colleagues, juniors, seniors, clients, etc. The organizational climate is always energetic and positive. There prevails an effective transfer of knowledge, processes and resources along with teamwork. This leads to increased job satisfaction and commitment. Though there does not exist any strong demotivating or dispiriting factor, but slight alterations in performance management system could boost up the motivation level of employees and could turn out to be quite prolific for the organization. Since the company is still practicing the traditional performance management system; the managers evaluate the performances annually, which at times turns out to be an event of rewarding the deserving employees and warning the under-performers. Conversion of traditional performance review system into the quarterly performance review could be highly interacting and engrossing. Productive meetings, mentoring and guiding could be quite interesting and encouraging for the employees (Studer, 2010). Secondly, imposing the company-wide goals on the employees and structuring employee evaluations around organizational goals becomes dreary. Connecting the dots method could lift employees to provide the collaborative inputs and opinions for the tasks which would eventually be productive for the organization. This might reinforce the employees efforts and lead to employee engagement (Salvarasu, 2014). Referencs: Thamrin, H.M 2012, The Influence of Transformational Leadership and Organizational Commitment on Job Satisfaction and Employee Performance, Journal of leadership and management, vol. 3, issue no. 2, pp. 12-22. Helmrich, B 2015, 11 creative ways to show employee appreciation, Viewed 26 July 2016, https://www.businessnewsdaily.com/8152-employee-appreciation-tips.html. Studer, S 2010, Turn your performance appraisal system into one that works, Viewed 26 July 2016, https://www.qualitydigest.com/inside/quality-insider-news/book-straight-leadership-alignment-action-accountability.html#. Salvarasu, A 2014, A Study of Impact on Performance Appraisal on Employees Engagement in an Organization, International journal of managerial studies and research, Vol. 2, issue no. 11, pp. 10-22.

The Crossman Diaries case Essay Example

The Crossman Diaries case Essay The power of conventions to aid constitutional change may therefore be acknowledged from a political standpoint. The case of Attorney General v Jonathan Cape10 suggests that conventions wield little recognition from a legal perspective. In practice, the courts general attitude towards conventions does in fact reflect badly upon the legal power of conventions. The Crossman Diaries case provides a perfect illustration of the courts unwillingness to apply conventions. The case was regarding the publication of the diaries of Richard Crossman, a minister in the Labour governments from 1964 to 1970. The Attorney General sought to prevent publication on the grounds of a breach of convention. The convention relied upon was of collective ministerial responsibility, the preservation of cabinet secrecy. Lord Widgery CJ stated that a true convention is.. an obligation founded in conscience only11 and subsequently the Attorney General was unable to rely upon a conventional rule. This case is a demonstration of the courts lack of acceptance of conventions as a reason for case redress. Similarly, the case of Manuel v Attorney General12 illustrates the treatment of conventions as an entirely different species from law, which is a nice reflection of the argument of Sir Ivor Jennings that laws and conventions are in substance the same13 to be somewhat flawed. The issue arising from the case of Manuel v Attorney General involved the possible crystallisation of convention into law. It was suggested that the convention that the United Kingdom Parliament should not legislate for Canada except with its permission, might have evolved into a law through long term recognition. We will write a custom essay sample on The Crossman Diaries case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Crossman Diaries case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Crossman Diaries case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Slade LJ, who issued the Court of Appeal judgement, stated that the argument was quite unsustainable in the courts of this country14 and it was concluded that conventions do not possess the power to evolve from political practices to actual laws. However, occasionally the breach of a conventional rule can result in a change in law and I believe this demonstrates that conventions do exert a certain degree of power in legal fields as well as in areas of a purely political nature. The convention that the House of Lords should not obstruct the policy of an elected government when a majority in the House of Commons exists, was thought to have been breached in 1909, with a refusal from the House of Lords to accept budget proposals formulated by the Liberal government. The House of Lords was subsequently denied the power to prevent enactment of a measure accepted as a money bill15. Although it is rare for courts to apply conventions, they often use conventions as a tool for interpretation. In a privy council appeal case regarding the accession of Canada to independence, the convention of equity of status referred to in the preamble, was one of the main grounds for interpreting an otherwise ambiguous section of the Canadian constitution in such a way as to empower Federal Parliament to reject appeals to the privy council from all Canadian courts in civil cases16. Similarly when English courts have objected to review the grounds on which executive discretionary powers have been exercised, they have relied upon the convention that a minister is responsible to parliament for the exercise of power. Although it is not necessary for courts to enforce conventions, it is clear that these non-legal rules impose significant weight of obligation. Conventions play an important role in the operation of constitutions, yet there is still uncertainty surrounding their definition, implications, and scope. There is uncertainty with regard to their position in relation to laws and whether their obligatory nature makes them more than mere habits. The late Professor J D B Mitchell17 held that conventions were no less important than laws stating that: Many conventions are capable of being expressed with the precision of a rule of law, or of being incorporated into law. Precedent is as operative in the formulation of convention as it is in law. It cannot be said that a rule of law is necessarily more certain than a convention. Although this statement is not wholly acceptable, it illustrates the high regard in which conventions are held. The statement about precision must be questioned as only a small number of conventions exist whose precise formulation can be agreed. The issue relating to whether the importance of conventions equates to that of laws can be argued from both directions. In 1930s America the convention that a president should not stand for re-election more than once was considered more important than the law, as the law imposed no restriction. However, Franklin Roosevelt was elected for a third and fourth term which contradicts the argument that conventions are always of equal importance18. I would tend to refrain from drawing the conclusion that laws are always as important if not more important than laws as there is no sanction if a convention is broken and the convention that judges must abstain from party politics is more honoured in breach than in observance. However, what distinguishes these non-legal rules from mere habits is Diceys statement that if certain conventions are broken, legal problems would eventually arise19. The example he gives is that if parliament did not meet every year, legal requirements such as the authorisation of the budget would not be dealt with. The political and legal implications of conventions, as previously discussed, and their main purpose of adapting an otherwise archaic constitution to fit modern political values certainly distinguishes them from mere habits. A constitution without conventions would ultimately fail as they are sufficiently flexible to alter what cannot otherwise be altered; modified with changing social value, recast by those they control, expunged when they become inconvenient, and ignored when they become embarrassing. Ultimately they are a reactive tool whose scope and purpose cannot be attributed to mere habits.

How To Update All Social Networks At Once With CoSchedule

How To Update All Social Networks At Once With Does this sound like your experience with social media management so far? Youve been logging in and out of multiple social media accounts. Youve been posting the same message on all of them (and trying to do it all at the same time). And youve been getting mediocre engagement despite tons of effort. But you know there  has to be a better way. Right? After all, that process ^ isnt very sustainable or efficient. Youre looking for: An efficient + effective way to manage all of your social networks in one place because getting organized makes you feel (and look) like a marketing rock star. And that way needs to help  you not only update all social networks at once, but help you post well beyond now to build engagement consistently with an easy process (and without the constant hassle youre working through now). So lets explore the best way to find your app that can manage and update all your social networks in one place, shall we? How To Update All Social Networks At Once (+ Organize *Every* Account)1. Pick Your Social Networks + Accounts You may already post to several social networks. Thats great! This step is about building  a social media accounts list to help you understand what youre doing well now, while also understanding the social media engagement opportunities youre not currently taking advantage of. Depending on your company, you likely have both business accounts and personal accounts. Heres an overview of the accounts you could manage with an  all-in-one-social media app: Consider this a checklist for you to explore: Could any of these options present an opportunity for you to better reach your audience? Business Social Media Accounts: [ ] Instagram account [ ] Facebook page [ ] Facebook groups [ ] LinkedIn company profile [ ] Twitter handles [ ] Pinterest profile [ ] Google+ page Personal Social Media Accounts: [ ] Instagram account [ ] Facebook profile [ ] Facebook group [ ] LinkedIn profile [ ] Twitter handles [ ] Tumblr blog [ ] Pinterest profile The point of looking into your social media accounts list is to strategically choose  the networks and accounts you can easily manage in an all-in-one social media app. It turns out, is an app that posts to all social media. As a social media marketing calendar, helps you not only update all social media in one place, it enables you to update all social networks at once (and long after posting just  right now). As you use that checklist to decide what networks and accounts youd like to manage, just keep in mind that you can easily organize your posting process for all of them with . :) Easily organize your posting process for every social network with .2. Manage Social Networks In One Place Now that you know what accounts youd like to manage, its time to choose your app  to manage multiple social networks in one place. For the sake of example, lets say youve chosen as your social media calendar. You made a good choice! ;) Its time to integrate  your social media accounts into the one tool. Dont worry, its a simple process: Log in to the social network + account youd like to manage with . Cruise over to your Settings in and select Social Profiles. Connect your  social account as a Public Social Profile (so your team can manage the messages for the account) or Personal Social Profile (so only you see the messages for your account). ^ Its seriously that easy. 3. Write Messages For Each Social Media Account When you update all social networks at once, youre posting to  multiple accounts at the same time. This practice can be particularly useful  when you share brand new content like blog posts, webinar landing pages, or have a strategic announcement from your brand. In these instances, its a best practice to change up your message for each account. This helps you optimize your messaging for the different networks while keeping the folks who follow you on multiple social networks happy + engaged. This way, you dont come off as blasting one message across all of your social networks (which comes off as a lazy social media engagement play). So whats the best way to do this? Start by writing one message for each specific account, optimizing your message for the specific network: Then, create + optimize a visual (image, graphic, GIF, or video) for each of your messages for the specific networks: You can use the Social Templates  + Helpers features to easily organize the message creation and scheduling process in . First,  start a new Social Template. A Social Template helps you create a posting schedule for all of your accounts that you can easily reuse  over and over again to easily schedule dozens of social media messages in a matter of minutes. From here, you will create Social Helpers, then add those Social Helpers into a posting schedule template. There are Social Helpers for text, images, and videos. Start by naming your Social Helpers after the specific social media accounts they will match up with. Remember, youre building a reusable template at this point, so you can think of this like building form fields you will later fill in with the actual message creative for a specific campaign. Once youve added a text helper and image/video helper for each of your accounts, you can then build those as a posting schedule template. Save that  Social Template, and then apply it in a piece of content, blog post, or social campaign on your social media calendar. Now you can fill in the creative for each social media message for your specific accounts once, apply your Social Template, and know your messages will send when you publish your content. You can see in this example that  youll update all of your social media accounts at once, complete with unique messages optimized to increase engagement on  every network. 4. Schedule All Social Networks In One Place When you update all social networks at once, its still possible that your followers who werent online at that specific time wont see your messages. Thats why its common for marketers to schedule messages and  post to all social media long after the initial campaign. When youve written multiple messages to post to all social media, its efficient to reuse your hard work as part of a social media schedule to share your message a week, two weeks, a month, and sometimes even longer well after you post your first messages. ^ There are two great ways to reuse your messages efficiently with . Did you know you can reuse social messages efficiently with @?Way #1: Automate  Your Evergreen Social Media Messages After you post your social media messages, will show you the messages that get the most engagement. These are great opportunities to add to ReQueue, the most intelligent way to  fill in the gaps in your social media posting schedule. Simply toggle the messages that have already gotten lots of engagement. Choose your ReQueue group. And forget about it. ReQueue will smartly share that social media message again at the best time for engagement. Way #2: Add More Messages Into Your Social Template You already created a Social Template that updates all of your social accounts  at once, complete with messages optimized perfectly for engagement on each specific network. You can easily add more messages into your Social Template to continue to spread the word long after your initial update. How Will You Organize Your Social Media Updates? helps you manage multiple social media accounts and organize posting schedules as campaigns. It helps you collaborate efficiently as a team while boosting your effectiveness from your social media strategy. Check it out! Get started today with your 14-day free trial of the #1 best-selling social media marketing calendar in the world.

Free Essays on Rejection Of The Worst Kind

In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta... Free Essays on Rejection Of The Worst Kind Free Essays on Rejection Of The Worst Kind In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta...

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP Essay

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP AND MANAGEMENT - Essay Example In addition, the core emphasis on today’s work methodologies emphasizes team work and coordination given the highly complex nature of today’s tasks. Teams engage constructively to evolve a common strategy towards fulfilling organizational responsibilities. In an age when organizations look towards improving the team work amongst employees, the need to coordinate and lead such teams becomes an investible necessity. Moreover, organizations and business cultures are driven by change where there is a constant effort towards improvement and the thrust towards better techniques of management. The advent of globalization and the subsequent rise is competition for limited resources is further forcing individuals to develop skills to resolve conflicts and evolve skills that can resolve any discrepancies in a qualitative manner (Kenneth Clark, 1996). All these aspects are traits of successful leadership. There are several methods to foster and nurture leadership and managerial skills within a work culture. Some organizations look towards developing leadership as an inclusive and internal process. In fact, it is often believed that the key factor to win in a competitive market it to enable the creation of able leaders. Organizations that span across countries and cultures cannot thrive without developing leaders within their organization, which is achieved by providing the qualified ones with the right opportunities to develop such management skills that can take on added responsibility, make them feel pride in facing new challenges and providing them the requisite resources that can help them overcome all such challenges in a satisfactory manner (Martin Simons, 2003). However, in the midst of this struggle within organizations to find the best fit for developing their next generation of leaders, a number of questions need to be answered. Companies are interested in understanding the

The WWW Essay Example | Topics and Well Written Essays - 1250 words

The WWW - Essay Example rt documents that are specially formatted using a mark-up language that is referred to as HyperText Mark-up Language (HTML).This language supports links to other documents and graphics, video files and audio. By using the www, one can move from a document to the next by clicking on hotspots. A hotspot is an area of graphics object that helps in the activation of a function when clicked or selected. It is common in multimedia applications. It is important to understand that not all internet servers are classified as part of the www (In Bruck & In Rao, 2013). The internet is an information system of interlinked hypertext documents that are accessed via the internet, acting like a layer on top of the internet to make it more usable. It is a collection of web servers that host websites that in turn host text documents, pictures, videos and audios, linked by hyperlinks and URLs, usually accessed by web browsers from web servers. The World Wide Web (also WWW) is often assumed to be the same thing as the internet, a case that is untrue. The internet refers to a worldwide scheme of interconnected computer networks. The internet’s relationship with the World Wide Web is that the WWW is transferred using these networks, thus acting like a layer on top of the internet. When one connects their computer to the internet via an Internet Service Provider (ISP), they form a section of the ISP’s network that is linked to other networks that form part of the internet. The internet links several billion gadgets across the world, including computers and mobile phones and tablets. It is a giant network- within which there are other private, public, academic, business and government networks that are connected through a range of electronic, wireless and optical networking technologies. Web-surfing aside, the internet can also be used to share files (for example music and video files), computer programs, Usernet newsgroups, messages (Internet Relay Chats) as well as email messages

Effects of an Ice Age on the Oceans Essay Example for Free

Effects of an Ice Age on the Oceans Essay The Earth, the third planet from the Sun capable of sustaining life, has several components on its surface. More than 70% of the Earth is covered by water and most of them is concentrated on the oceans. These oceans serve not only as huge bodies of water in between the land masses but also a large habitat for most of the marine life on the planet. Furthermore, it is in the oceans that some of the most important phenomena that keep the atmospheric conditions stable occur. Indeed, oceans are the lifeblood of the planet. What effects does an Ice Age have on these bodies of water? Ice ages are usually known as a period of gradual reduction in the temperature of the planetary climate which causes massive expansion of continental ice sheets, polar ice sheets and mountain glaciers. In glaciological terms, an ice age means that ice sheets are present in the northern and southern hemispheres (which means technically we are still in an ice age, given the ice sheets in Greenland and Antarctic (Imbrie and Imbrie, 1986). A study of ice sheets and other sources reveal that the Earth’s climate is characterized by a cycle between warm periods or interglacial conditions and glacial conditions. Many theories have emerged to explain the occurrence of these ice ages. One well-known theory was devised by Milutin Milankovitch in 1938. It predicts that the shifts from glacial to interglacial and vice versa are affected by the changes in the tilt of the Earth’s rotational axis every 41,000 years, differences in the orientation of the planet’s elliptical orbit around the Sun known as the precession of the equinoxes occurring every 23,000 years and changes in the shape of the orbit happening almost every 100,000 years (Joyce and Keigwin, 2007). Another theory that explains the origins of the ice ages is the changes in the planetary atmosphere. The rise and fall of greenhouse gases have been linked to the retreat and advance of the ice sheets. It is possible that the changes in the greenhouse gases may have been caused by other factors contributing to the start of the ice age such as continent motion and volcanism. One hypothesis, known as the â€Å"Snowball Earth† hypothesis, claims that the late Proterozoic era saw a severe ice age that began with a reduction of carbon dioxide levels in the atmosphere and ended with an increase of these levels in the atmosphere. The early anthropocene hypothesis of William Ruddiman claims that during this era where human activities started to cause a significant global impact on the climate and ecosystems more than 8,000 years ago, atmospheric gas levels began to not follow the pattern of the Milankovitch cycles (Macdougall, 2004). Geological events confirm that the position of continents may cause ice ages if they block or decrease the flow of warm water to the poles allowing the formation of ice sheets. These ice sheets will then cause the increase in the Earth’s reflectivity decreasing the absorption of solar radiation which leads to atmospheric cooling. This starts a positive feedback loop allowing more ice sheets to form as the temperature cools. Some of these configurations include a continent sitting on top of a pole, a polar sea that is land-locked and a super continent that covers most of the equatorial area (Aber, 2003). Another big factor in the end of an ice age is sudden global warming that could theoretically be caused by the eruption of large undersea volcanoes. These volcanoes and flood basalts could release huge amounts of methane that contribute to a large and rapid increase in the greenhouse effect (Macdougall, 2004). There are five known periods of glaciation: Huronian (2400 Ma – 2100 Ma), Cryogenian (850 Ma – 635 Ma), Andean-Saharan (450 Ma – 420 Ma), Karoo (360 Ma – 260 Ma) and Cenozoic (30 Ma – Present). Oceans are very important in maintaining the stability of climate. The balancing of excess heating at the equator and cooling at the poles is accomplished transporting heat via atmospheric and oceanic currents from low to high altitudes. The warm surface waters that arrive at the higher latitudes are cooled and the heat is released to the atmosphere and later on radiated away to space. This mechanism bridges the gap between equator and pole temperatures. Warm ocean temperatures also cause an excess of evaporation against precipitation in the atmosphere. The water vapor is then transported to the poles through atmospheric currents and there it cools causing an excess of precipitation against evaporation. These two components together with the salinity-dependent mixing of the cold waters returning from the poles with the warm waters at the equator allows the continuity of the great ocean conveyor belt that allows for climate stability (Joyce and Keigwin, 2007). An ice age will could also begin if the balance is disrupted on this belt. Scientists now speculate that we are heading for another ice age given the current configurations of the continents and other factors. One possible scenario is that as the Earth continues to experience global warming, ice sheets will soon begin to melt. The Arctic sea has 15% less ice compared to levels 40 years ago. Cold fresh water from melted glaciers and ice sheets will flow into the north Atlantic which could weaken the Gulf stream and the great ocean conveyor belt since it would change salinity levels important for mixing and the temperatures of the waters. This would cause a cold climate change for Europe with temperatures reaching up to 10oC for during the summer. This could also usher in the next ice age since at the height of the last one, the strength of the Gulf stream was only two-thirds that of today. Global warming will slow down the Gulf stream by up to 30% and may cut off Europe completely in the future (McGuire, 2002). Given this possibility of an ice age occurring, it is important to look into the possible effects of an ice age. The most obvious effect of an ice age on the oceans is the decrease of actual flowing water given that the ice sheets would be formed from waters of both in-land sources and the oceans. Since glaciers are formed from freshwater, this means that the freezing up of oceanic waters could increase the salinity of the remaining flowing water. Scientists at the Lamont Doherty Earth Observatory found that ocean circulation changes did not cause but was rather the effect of climate changes at the start and end of the last ice age. Ice sheet volume and global carbon budget had changed even before the ocean currents were affected. The possible scenario drawn is that the ice age had been driven by discrepancies with the amount of heat from the sun arriving at the poles. The changes in the carbon cycle were caused by the decline of plant life because of cooler temperatures and glacial advance. This caused an initial change in the great ocean conveyor belt by amplifying the effect of heat at the higher latitudes. Ocean circulation changes that were caused by the beginnings of the ice age further amplified the climate trends that cause the continental ice sheet expansion and also the retreat of the ice sheets later on (LDEO, 2005). The implication of this research is that this shows a possible effect of an impending ice age on the oceans. It expresses the possibility that once a change in climate is set-off, the great ocean conveyor belt adapts to the new conditions further aggravating the new changes in climate. Thus, a new ice age could bring a change in the current ocean currents prevalent today. Since the oceans are host to an unknown number of species of living organisms, the effects on marine life is also important to consider. Although terrestrial organisms would rather prefer the current warm climate, evidence shows that aquatic organisms did not share the same preference. A team of scientists from the University of British Columbia in Vancouver, Canada found that ice age oceans some 20,000 years ago had increased concentrations of nitrate, an important nutrient for plankton that producers for the marine food chain. These concentrations could have supported plankton life in waters that are now nutrient deprived. They measured nitrate levels of two nitrogen isotopes – N-15 and N-14 in sediments found at the coast of Mazatlan, Mexico. This is one of three â€Å"nitrate sinks† in the ocean where bacteria cause denitrification. Although the data gathered from two sites coincided with the hypothesis, it is insufficient to definitively conclude that global nitrate levels were as high as those at the sites. However, it is possible and this could mean that more marine life was present given the abundance of plankton. This could also have contributed more to the ice age since more plants could absorb more carbon dioxide reducing even more the greenhouse effect (Monastersky, 1995). All these effects are but glimpses of what truly happens during an ice age. We can never truly know exactly what all of them are unless we experience it ourselves. But for sure, given the immensity of the world’s oceans and how reliant stable climate is to them, these effects would affect not only the oceans themselves but the entire planet. Bibliography: Imbrie, J. Imbrie, K. P. (1986). Ice ages: Solving the Mystery. Cambridge, Massachusetts: Harvard University Press. Joyce, T. Keigwin, L. (2007). Are we on the brink of a ‘New Little Ice Age’? Retrieved 11 May 2007 from http://www. whoi. edu/page. do? pid=12455tid=282cid=10046.

Letter from a Birmingham Jail and The Declaration of Individualism :: Letter from Birmingham Jail

Letter from a Birmingham Jail and The Declaration of Individualism Although the time periods and goals may be different the method for bringing about change is usually the same, this method is protest. This method is supported by two different people, in two different time periods, with two different goals; these two people are Thomas Jefferson and Martin Luther King Junior. Martin Luther King Junior's letter from a Birmingham Jail was an expression of his encouragement for protest against tradition and established laws and a justification for his actions. King, a leader of a civil-rights group that supported protest against traditional views, encouraged protesting against tradition and established laws that are unjust. In his letter from Birmingham Jail King states: "It was illegal to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at that time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's anti-religious laws." This excerpt shows that King encourages protest because in some situations he deems it necessary, be it in Hitler's Germany, a Communist country, or any situation in which injustices are occurring. In the last sentence of the excerpt King openly admits that he would protest against established laws or traditions. King was against the traditional views and unjust laws, which discriminated against him and his fellow people. He felt that the only way that these unjust laws and traditional beliefs would ever change would be by means of protest. He felt that without protest the laws and traditions would remain the same forever. Along with encouraging protest, King's letter was also a justification of his actions. The letter was written to his fellow clergymen to explain his prior actions and to attempt to justify them. In the letter he tried to explain to the clergy that his actions although illegal were justified and appropriate for the situation. He expressed that he exhausted every other option possible and direct action was the only available option left, which could make a difference. Similarly to King's letter from Birmingham Jail, The Declaration of Independence was written by Thomas Jefferson to encourage the protest of established laws and justify possible actions. But unlike King, Jefferson also encouraged individualism in his declaration. His views are distinctly stated in the first sentence of The Declaration of Independence: "When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to

Factors Affecting Selection of Brand Ambassador Essay

Factors to be considered while choosing right brand ambassador In collaboration with Claudia de Pretto, e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing a brand ambassador isn’t what it used to be. Now, with the rapid diffusion of information made possible through the Internet, companies are seeing the dangers of making hasty decisions to link their products to public figures. In the past, reputations were not etched in stone, but were relatively stable and slow to change. Conversely, these days what goes around still comes around, only now this happens at the speed of light and travels to the ends of the world. More than just a pretty face In the watch industry, brand ambassadors have proven themselves a weighty yet worthy investment. Whether on the playing field, in the arts or simply in the world of beautiful people, brand ambassadors have measurable positive impact on a company’s bottom line. But their influence can be short-lived, and being in the public eye makes them the perfect target for increased scrutiny and attacks on their reputation. Traditional popularity life cycles have been distorted by the global reach of the Internet. What’s more, country variances in consumer opinion, rumours and scandals can be exposed and spread at a phenomenal rate. Too many variables, too little time So, given the investment, vulnerability and revenue-generating potential riding on the decision, how do watchmakers choose? Surprisingly, most brands admit to a selection process that combines a mix of networking, personal contacts and traditional market research, with a dab of ‘CEO’ feeling to finalize the decision. While this approach has produced some highly recognized success stories, companies have little information to address some tough issues: how long will this sports star’s winning streak last? What specific consumer groups emulate this model? What are this actor’s political affiliations? What stereotypes surround this individual? Selection, validation and reporting – minimizing risk and maximizing return By gathering insights on proposed ambassadors in key markets in the online arena, some visionary companies are now making more informed and successful choices. Upstream, using online strategic insights in the initial selection process generates higher quality short-lists, minimizes risk, and makes the selection process and media planning more efficient and successful. Further downstream popularity, reach, brand recall and campaign timing are confirmed through country-specific monitoring of an ambassador’s impact and reputation. Moreover, having access to a measure of a potential ambassador’s reach and clout in key markets can serve as an excellent negotiating tool. And making the right choice from the start will protect a company from the costly legal fees involved in prematurely ending a contract. Proactively influencing the conversion process The primary role of the brand ambassador is to personify the values intrinsic to the brand and evoke the dreams associated with owning the product. As such, he or she must demonstrate a trend of increasing popularity and notoriety in the markets where the advertising and promotion will be visible in order to reach the projected target groups effectively. In the pre-Internet era, the notoriety of the ambassador would be the magnet to attract a qualified target group to appropriate the brand. The conversion process would start with a prospect’s desire to purchase a certain type of product. The consumer’s ultimate choice of brand and model would then be influenced to some degree by identification with the brand ambassador. Now, the advent of online technologies has added another dimension to the equation. Whereas in the past the brand ambassador’s impact was more to confirm a specific brand or model, now it can serve to evoke awareness of the existence of a product, stimulate desire to purchase, then convert. Online, a well-chosen brand ambassador can awaken desire for a product in previously ‘uninterested’ consumers through generic searches on the ambassador’s name or associated activities. In this way, not only direct keyword searches on the brand or product lead to conversions, but non-product-related searches as well. Online, it is the ambassador’s ‘aura’ that acts as the magnet to attract a target group to desire and appropriate the product. The Internet creates propitious ‘product placement’ opportunities to build on the emotion and psychological impulse associated with emulation of the brand ambassador. By means of an innocent forum search, an overzealous fan can be diverted onto the company website and transformed into a passionate consumer with just a few clicks of the mouse. The right choice and the right management Adopting a brand ambassador in the watch industry has become more than an accepted practice. Now with mounting competition and global distribution, it’s time for proactive watchmakers to move beyond name-dropping and capitalize on their investments. By integrating online insights into the selection and validation process, marketers can advance to the next level of campaign optimization, seizing every opportunity to promote the ambassador-product association for maximum return. And with the current trend of asking the Internet public for marketing and innovative product ideas, we can expect the next generation of brand ambassadors to be chosen and promoted by online communities themselves. New game, new rules†¦ How one visionary watchmaker stays on target – Raymond Weil and Charlize Theron In collaboration with IC-Agency, a Geneva-based Internet specialist, independent watchmaker Raymond Weil is monitoring the impact of its ambassador campaigns in key markets. The agency’s proprietary technologies, IC-DemandTracker and IC-Insights, are allowing its clients to evaluate and optimize campaign effectiveness: has the product been successfully linked to the ambassador? How have popularity ratings evolved since the onset of the collaboration? Which countries are best responding to the campaign and when? For IC-Agency, this proactive management is the wave of the future for companies to fully exploit endorsement opportunities and get the best return on investment. (P. M. ) Exploiting the popularity life cycle online Online communities could help companies promote new products through a type of ‘viral marketing’. By capitalizing on interest-led online searches, entire online consumer communities can be moved to federate around an ambassador-associated product. In turn, these communities propagate the dream via their own online ‘hype’ and spread their influence via privileged personal networks. Targeting audiences already devoted to their chosen ambassador means that companies can maximize their return on investment and more quickly amortize media production costs and ambassador fees. Depending on the demographics of the target audience, marketers can use online channels such as ethnic, music, or sports communities to get their message to the most influential consumers at the most opportune time.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No. 1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc.and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs. 5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition. † According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97. 2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0. 2% * Kissan Mr Fruit- 0. 1% and * Tang- 0. 5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The recent product line of Rasna is as follows: Name| Pack Size| Flavour| Price ()| Rasna Frootfun| 32 glasses| Orange, Mango, Lemon, Pinaple| 35| Rasna Frootfun| 12 glasses| Orange, Mango, Lemon| 10| Rasna Freshfun| 32 glasses| Shahi Gulab, Keshar Elaichi, Kool Khus, Cola Cola| 35| Rasna Freshfun| 12 glasses| Shahi Gulab, Cola Cola| 10| Rasna 1 ka 2| 2 glasses| Orange, Mango, Lemon| 1|. Rasna FrootPlus Jar| 500 grams| Orange, Mango, Lemon| 85| Rasna FrootPlus Pouch| 750 grams| Orange, Mango, Lemon| 105| Rasna FrootPlus Pouch| 500 grams| Orange, Mango, Lemon| 75| Packing Details: The operating product line of Rasna consists several sku. The company follows different pack size on carton basis. These pack sizes may vary depending on local market demand. The following table will give a general idea of the pack sizes. Sr. No. | Product| Units per Carton| 1| Rasna Instant Drink (powder beverages)| | | Laminate Pouch Packings| | A| 3 gm pouch pack| 50*60|. B| Single Serve pouch pack (12 gm pouch-orange)| 10*12*6| C| 25 gm single serve sachet| 12*2*12| D| 250 gn refill packs| 36| E| 500 gm refill packs| 24| F| 750 gm standby refill packs| 15| G| 1 kg standby refill pack| 15| H| Litro packs 1 ltr| 12*10| | Glass Jar Packings| | A| 250 gm glass jar| 40| B| 500 gm glass jar| 20| C| 750 gm sleek glass jar| 15| | Plastic jar packing 1 kg| 15| | OTS tin Packing| | | 900 gm tin| 15| | 1. 5 kg tin| 6| | 2. 5 kg tin| 6| 2| Litro Pack Instant Drink| | | Pouch suitable to make 1 litre| 12*10| 3| Gofrut Instant Drink (5gm pouch)| 72*10| 4| Shakeup Instant Drink| |. | 25 gm single serve pack | 24*30| | 150 gm standby pouch| 108| 5| Rasna Lite 250 gm jar | 15| 6| Rasna Soft Drink Concentrate| | | 32 glass pack| 200| 7| Rasna Single Serve Iced Tea 9 gm | 14*24*20| Whereas Rasna has so many different varieties of drinks (flavours) and in so many different sized packets its competitors are lacking behind in both flavours and availability of different quantity packs. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs. 75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1. 8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr.fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No. 1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing. com.

Forecasting Problem Essays

Forecasting Problem Essays Forecasting Problem Essay Forecasting Problem Essay Forecasting Problem POM Software: For this part of the problem I need to use the POM software: 1. Forecasting. 2. I should select Module-gt;Forecasting-gt;File-gt;New-gt;Least Squares and multiple regression 3. Use the module to solve the Case Study (Southwestern University). this case study, I am are required to build a forecasting model. Assume a linear regression forecasting model and build a model for each of the five games (five models in total) by using the forecasting module of the POM software. 4. Answer the three discussion questions for the case study except the part requiring me to justify the forecasting technique, as linear regression would be used. Discussion Questions 1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007. 2. What revenues are to be expected in 2006 and 2007 3. Discuss the schools options. Case Study (Southwestern University) Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in College football rankings. Since the legendary Bo Pitterno was hired as its head coach in 1999 (in hopes of reaching the elusive number 1 ranking),attendance at the five Saturday home games each year increased. Prior to Pitternos arrival, attendance generally averaged 25,000 to 29,000 per game. : Season ticket sales bumped up by 10,000 Just with the announcement of the new coachs arrival. Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past 6 years. One of Pitternos demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWUs president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would max out. The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $20 in 2006 and a 5% increase each year in future prices. Southwestern University Football Game Attendance, 2000-2005 2000 GAME ATTENDEESOPPONENT 1 34,200 Baylor 2 a 39,800 Texas 3 38,200 LSU 4b26,900 Arkansas 5 35,100 USC 2001 GAME ATTENDEES OPPONENT 136,100Oklahoma 2a40,200 Nebraska 339,100 UCLA 4b25,300 Nevada 536,200 Ohio State 2002 GAME ATTENDEES OPPONENT 135,900 TCU 2a46,500 Texas Tech 343,100 Alaska 4b27,900 Arizona 539,200 Rice 2003 GAME ATTENDEES OPPONENT 141,900 Arkansas 2a46,100 Missouri 343,900 Florida 4b30,100 Miami 540,500 Duke 2004 GAME ATTENDEES OPPONENT 142,500 Indiana 2a48,200 North Texas 344,200 Texas AM 4b33,900 Southern 547,800 Oklahoma 2005 GAME ATTENDEES OPPONENT 146,900 LSU 2a50,100 Texas 345,900 Prairie View AM 4b36,300 Montana 549,900 Arizona State (a) Refer to Homecoming games. (b) During the 4th week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.

Wile vs. While

Wile vs. While Wile vs. While Wile vs. While By Maeve Maddox A reader asks, Are there two ways to write â€Å"while away the hours†? I sometimes see it written as â€Å"wile away the hours.† My dictionary gives the meaning to both spellings. Which do you recommend? wile Possibly the most common use of wile these days is as a noun qualified by the adjective feminine: Resurrecting the Girly Girl: The Lost Art of Feminine Wiles Dating: Feminine wiles attract alpha males In this context, wiles stands for cunning, amorous tricks that women use to manipulate men. Wile can have the stronger meaning of a deceitful trick or ruse used to deceive a victim. Wiley Coyote employs wiles in this sense. The earliest documented use of wile in the OED in the sense of â€Å"deceitful trick† is 1154. Wile as a verb came later (1400s). As a verb, wile means â€Å"to lure by means of a magic spell,† â€Å"to beguile.† The OED does have an entry for wile with the meaning â€Å"to divert attention pleasantly,† but identifies it as â€Å"a substitute for while.† The examples given for its use fall between 1796 and 1880. Merriam-Webster cites an example from the writing of Virginia Woolf: â€Å"wile away the long days,† and does not suggest confusion with while. while As a noun, while has been in the language since the writing of Beowulf. As a verb meaning â€Å"to fill up the time,† its earliest documented use in the OED is from the early 17th century. The phrase â€Å"to while away the time† dates from 1635:  Ã¢â‚¬Å"to cause (time) to pass without wearisomeness; to pass or get through (a vacant time), esp. by some idle or trivial occupation.† As my recommendation is being asked for, I have to say that, Virginia Woolf notwithstanding, â€Å"while away the time† is the better choice. Google Ngram Viewer shows â€Å"while away† as far more common than â€Å"wile away,† although the latter seems to be rising a bit since the late 1980s. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†10 Colloquial Terms and Their Meanings20 Ways to Cry

Science and Society Questions Essay Example | Topics and Well Written Essays - 4000 words

Science and Society Questions - Essay Example Though, many US scientists were against the launching of the nuclear weapons, the attacks still went on spearheaded by the government. This gives a dilemma as to whether the responsibility of controlling the nuclear weapons relies on the scientists or the community (Andreis and calogero 76). The only instance when atomic bombs were used was in Nagasaki. During this incidence, many lives were lost and so many people deformed. Science is supposed to protect and advance human knowledge, but not to end or reduce human race. Controlling nuclear weapons’ use should be the responsibility of scientists, as they know the damage the weapons can cause to mankind and the environment (Krieger 6). Eistein, a German exile scientist who gave President Franklin Roosevelt the idea of using atomic bombs later on, regretted and wished he had launched a watch for the nuclear weapons. It is clear that the scientists cannot control the use of nuclear weapons, as the governments of many countries are in control, and that is why the US government went ahead and attacked Japan, even when some scientists did not approve of the step (Andreis and Calogero 6). Controlling the use of nuclear weapons should be collective responsibility, undertaken by the scientists, the community and the government. This is the only way to ensure that, scientists get to do their work of invention and innovation, and that the government and the community do not interfere with the scientific work or discredit the work done by the scientists (Weeramantry 227). Russell Eistein believed that, scientists should participate in the control of nuclear weapons’ use because; scientific work aims at creating a paradise for people to live in, and if they do not control the use of nuclear, they will be creating universal death instead (Weeramanrty 228). The international law affirms the responsibility of scientists and the community in controlling the use of nuclear weapons, by making it a crime against human ity to produce, use, possesses, test or even deploy nuclear weapons. This shows that, it is not only the scientists who should prevent the use of nuclear weapons, but also the community. As much as science should be allowed to take its course, research and invention of harmful and dangerous substances like nuclear weapons should not be given room to thrive. This is evidenced by the damage done to Japan by the nuclear weapons. Question 1b It is true that, technology plays a major role in polluting the environment and causing climatic change. This is, however, not the only contributor as other factors like natural phenomena and man’s activities also do contribute to climatic change and pollution (NASA 3). I disagree with the statement that technology is ultimately responsible for the current pollution problem and climatic change, and so the control of technology should rest with the scientists. This is because, technology is not the only contributor to pollution, and hence shou ld not bear the responsibility of controlling technology alone (NASA 4). The outputs of technology like motor vehicles, industrialization, factories and chemicals have immensely contributed to pollution and hence, climate change. This is in collaboration with the natural factors like eruption of harmful gases, natural minerals and volcanic eruptions, together with man’

The Collection of Solid Waste Essay Example | Topics and Well Written Essays - 500 words

The Collection of Solid Waste - Essay Example The collection of solid waste can also be carried out using public bin collection, where people may carry the garbage to a bin made of concrete. People discharge the solid waste using closed containers for disposing wastes; these containers may include plastic bags. Stationery trailers may also be used for the collection and disposition of solid waste. In this case, a trailer may be parked at a certain location in some days, and people go and discharge the waste they have into the trailer. Solid waste can also be collected through the use of dumpster collection. This involves a situation whereby waste may be transferred either by means of forklift or through hydraulic means to the collection vehicle (Anand, 2010).Solid waste may also be collected through repair and reuse, a situation that entails the refurbishment of items such as bedding, toys, and clothing. Materials that might become solid wastes or have already become waste can also be collected through recycle and new product fe edstock. The materials undergo the processes of sorting and processing for the purpose of manufacturing new products. The solid waste creates new products upon recycling and these reduce the wastage and misuse of virgin resources. The collection of solid waste can also take place through such processes as mulch and compost. This details the decomposition of solid waste, which may include yard trimmings and food scraps. After decomposition, these solid organic wastes produce soil additives and natural fertilizers.

Walt Disney World and Its Organizations Essay Example | Topics and Well Written Essays - 1000 words

Walt Disney World and Its Organizations - Essay Example Since its formation, the company has produced many movies that have topped the US as well as UK charts (The Walt Disney Company, ‘Company Overview’). The paper includes the company’s mission and vision along with the company’s different subsidiaries. Mission and Vision of The Walt Disney Company The Walt Disney Company is an America based multinational company. Originally, the mission of The Walt Disney Company was to ‘nurture the imaginations of children around the world as well as to celebrate American values’ (Reocities, ‘The Walt Disney Company-a Case Study’). The mission itself states the company’s operations. Most of the company’s operations are children oriented. As it has been stated in their mission, the children are the main center of the organizational operations and even the various subsidiary activities organized by the company are entertainment as well as children oriented (The Walt Disney Company, ‘Company Overview’). However, the mission of the company has changed stating to be â€Å"one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world† (Duran & Et. Al., â€Å"The Walt Disney†).... The Walt Disney Studios The Walt Disney Studios can be considered as the foundation of Disney. This legendary company started its journey from this milestone. The Walt Disney Studios is renowned for its ‘animated features and live motion pictures’ (The Walt Disney Company, ‘Company Overview’). The characters it created include Mickey Mouse and friends, which are the animation legends. The company is considered to be the world’s very first full length animation creator with its created character Mickey Mouse and Snow White and the Seven Dwarfs (The Walt Disney Company, ‘Company Overview’). Distribution of motion pictures is done by The Walt Disney Studios under its allied organization, Walt Disney Pictures. Walt Disney Pictures includes its other allied companies such as DisneyToon Studios, Walt Disney Animation Studios, Touchstone Pictures, Hollywood Pictures and Pixar Animation Studios. The company had acquired the company, Pixar, in May of the year 2006. Walt Disney Studios Motion Pictures International is another segment of the company which operates in international distribution of the motion pictures. Walt Disney Studios Home Entertainment is the segment of the company which deals in distribution of the motion pictures of Disney as well as other movies through the means of rental and sells by home entertainment markets such as DVDs (The Walt Disney Company, ‘Company Overview’). The presence of The Walt Disney Company also can be marked in the theaters. The company owns Disney Theatrical Productions House which is also considered to be among the leading producers of the famous Broadway musicals. This also consists of

Classrooms learning environment Essay Example for Free

Classrooms learning environment Essay 1.1 Many things combine to create a classrooms learning environment. This can be on an individual or environmental factor impacting positive or negative on learning, efficient or inefficient. Much of this depends on the plans you have in place to deal with situations that affect this environment. The list below looks at each of these things in order to help teachers better understand how to ensure that they are creating a positive learning environment for all students and eliminate negativity. Teacher Behaviors The first factor a teacher should set is his tone for the classroom setting. As a teacher you should be even-tempered, fair with your students, and have a rule enforcement that which will set a high standard for your classroom. Another example is, Are you humorous? Are you able to take a joke? Are you sarcastic? Are you an optimist or a pessimist? All of these and other personal characteristics will shine through in your classroom and affect the learning environment. Student Ownership The second factor is when displaying of essays, poems, projects, and exams dominate the walls, there is student ownership of the room. When they look around and see their own writing and thinking, or posters they certainly experience a higher level of comfort because they see that they as students created them. Classroom Setup The first environmental factor here is the room layout. A ‘ Horseshoe’ or ‘U’ shape environment allows eye contact with the teacher and participate amongst the students and room layout should not just be set up by the number of people required, but by the event. The key factors is where is the centre of attention. Do people need to interact with each other. Do you want people in groups without having to move them around. The teacher is able to move easily with learners, the students are able to the demonstration. However, interaction and teamwork are much easier in a learning environment where students sit together. Aspects of Aging on Learning Adult learners have already been partly educated through life experiences. Adults have more experiences, different kinds of experiences, and that these experiences are organized differently. . According to Knowles (1980), 1 adults derive much of their self- identity from their past experiences. In that respect, they are much different from youths who tend to view themselves largely from external sources. Because of this factor, adult learners place a great deal of value on their experiences and if they cannot use those experiences, or, if those experiences are rejected, it may feel similar to being rejected as an individual. Related to this is the fear of failure that an adult learner may bring to the classroom, particularly if this is a new environment where they might fear further rejection from their peer group (Kennedy, 2003) 2 or their teacher. 1.2 Create a positive learning environment Build self-esteem and self-efficacy Students’ determination and belief that they can achieve their goals are important factors in their persistence in ongoing learning. Adult learners may have negative feelings about themselves due to failure experienced in their lives, due to dropping out of school, losing a job, or not being able to read or write well enough to complete a job application or read to their children . Ensure that students experience success at their first meeting so the first experience is a positive one. It may be appropriate to start with material that is slightly below the student’s level. Be patient! Patience is an extremely important characteristic for any teacher or tutor of adults. Adults can often take a longer time in the learning process because of various learning barriers, but this does not mean they aren’t motivated to learn. Accept your student as he/she is and respect his/her values even if they differ from yours. Believe in your student and he/she will begin to believe in him/herself. Memorize the names of all your students within the first week of instruction. Use students’ names frequently. If your students are English learners, learn a few key phrases in their native languages to model that it is acceptable to struggle with pronunciation and language learning Identified need A lesson plan is the teacher’s road map of what students need to learn and how it will be done effectively during the class time. Before you plan your lesson, you will first need to identify the learning objectives for the class meeting. Then, you can design appropriate learning activities and develop strategies to obtain feedback on student learning. A successful lesson plan addresses and integrates these three key components: Objectives for student learning Teaching/learning activities Strategies to check student understanding Specifying concrete for student learning will help you determine the kinds of teaching and learning activities you will use in class, while those activities will define how you will check whether the learning objectives have been met. Principles of adult learning The Manual of Learning Styles, by Peter Honey and Alan Mumford (1992). Provides an introduction to learning styles with advice on how to administer and interpret ‘The Learning Styles Questionnaire. Learning styles can be influenced by past experiences, education, work and the learning situation. It is important to recognise that they are not fixed but may be adapted according to context and what is being learned. Nevertheless most people still favour one style of learning. Knowles identified the six principles of adult learning outlined below. Adults are internally motivated and self-directed Adults bring life experiences and knowledge to learning experiences Adults are goal oriented Adults are relevancy oriented Adults are practical Adult learners like to be respected Part of being an effective educator involves understanding how adults learn  best (Lieb,1991). Andragogy (adult learning) is a theory that holds a set of assumptions about how adults learn. Andragogy emphasises the value of the process of learning. It uses approaches to learning that are problem-based and collaborative rather than didactic, and also emphasises more equality between the teacher and learner. Andragogy as a study of adult learning originated in Europe in 1950s and was then pioneered as a theory and model of adult learning from the 1970s by Malcolm Knowles an American practitioner and theorist of adult education, who defined andragogy as the art and science of helping adults learn (Zmeyov 1998; Fidishun 2000). Resource availability Equipment/Materials:Whiteboard, Smart board, PowerPoint, Flip chart, Laptop, Marker pens, OHP, previously created resources, and hand outs Appropriate assessment methods. Defining Formative and Summative Assessments The terms formative and summative do not have to be difficult, yet the definitions have become confusing in the past few years. This is especially true for formative assessment. In a balanced assessment system, both summative and formative assessments are an integral part of information gathering. Depend too much on one or the other and the reality of student achievement in your classroom becomes unclear. Steps for preparing a lesson plan Outlining learning objectives The first step is to determine what I needed the students to learn and be able to do at the end of class. To specify my objectives for student learning I questioned myself. Firstly what is the topic of the lesson? Secondly what do I want them to understand and be able to do at the end of class? Thirdly what do I want them to take away from this particular lesson? Managing class time and accomplishing the more important learning objectives in case I am pressed for time. I considered these questions. What are the most important concepts, ideas, or skills I want students to be able to  grasp and apply? Why are they important? If I ran out of time, which ones could not be omitted? And conversely, which ones could I skip if pressed for time? The second step is to develop the introduction in order of importance, using specific activities so that students can gain the knowledge and apply what they have learned. There will be a diverse body of students with different academic and personal experience, they may be already familiar with the topic. Presenting the lesson plan, to let my students know what they will be learning and doing in class I engaged with them and on track. Shared my lesson plan by writing a brief agenda on the board telling students explicitly what they will be learning and doing in class. Outlined on the board and gave out hand outs as their learning objectives for the class. Time can help students not only remember better but also follow the presentation and class activities. Visible agenda on the board will also help me and students stay on track. The first thing you can do is ask a question to gauge students’ knowledge of the subject or possibly, their preconceived ideas. For Example: How many of you have heard of Meditation? What can you share or experienced. If there was enough time prior to presentation date I would have had a chance to gather background information from the students via electronic survey or asking them to write comments, this additional information allows one to deliver, shape the introduction, learning activities and familiarise with the topic and I can then have a sense of what to focus on. The introduction topic must be stimulating, interesting and encourage thinking. To engage students I used a variety of approaches. Whilst introducing the topic mentally I began to check whether students know anything about the topic or have any preconceived ideas about it. What are some of the commonly held ideas or misconceptions about this topic meditation that students might be familiar with. What will I do to introduce  the topic? Planning the specific learning activities in the main body of the lesson. I prepared several different ways of explaining the material to catch the attention of more students and appeal to different learning styles, by giving out the hand outs, For Example: I talked about a personal incident in Meditation, an historical event, thought provoking dilemma, real world examples, a short music play, pictures to visualise, a statue to show posture in Mediation, a candle lit, quotes to probe questions. I began mentally estimating how much time I will spend on each examples and activities. Built in time for extended explanation or discussion, but quickly moved on to different applications or problems. I thought of questions such as What will I do to illustrate the topic in a different way? How can I engage students in the topic? What are some relevant real life examples, analogies or situations that can help students gain knowledge on the topic? What will students need to do to help them understand the topic better? Plan to check for understanding, check to see student understanding, how do I know the students are learning. Writing them down, paraphrasing them so that you can ask the question in a different style. Deciding on whether you want students to respond orally or writing. As a conclusion I should go over the material covered in class by summarizing the main points of the lesson. This can be done in a number of ways. For Example by saying, Today we talked about†¦.? as a student to summarize them or get them to write down on a piece of paper the main points covered. Reflecting on my lesson plan I found that after delivering my lesson plan it came across I could have been outstanding at delivering my plan if I had arranged most of my plan with a beginners, intermediate and advanced levels and the group did not get much time to do a group exercise. However this did not discourage me but instead it has encouraged me to reflect on what worked well and why, what I could  have done differently, identifying successful and less successful class time. I thought I shall use more resources such as students feedback, peer observation, viewing a videotape of my teaching and consultation with my tutor. As a reflection this assignment provided me with a general outline of my teaching goals learning objectives and means to accomplish them. It has become a reminder of what I want to do and how I want to do it. In my opinion a productive lesson is not one in which everything goes exactly as planned, but one in which both students and the teacher learn from each other.