How To Update All Social Networks At Once With CoSchedule

How To Update All Social Networks At Once With Does this sound like your experience with social media management so far? Youve been logging in and out of multiple social media accounts. Youve been posting the same message on all of them (and trying to do it all at the same time). And youve been getting mediocre engagement despite tons of effort. But you know there  has to be a better way. Right? After all, that process ^ isnt very sustainable or efficient. Youre looking for: An efficient + effective way to manage all of your social networks in one place because getting organized makes you feel (and look) like a marketing rock star. And that way needs to help  you not only update all social networks at once, but help you post well beyond now to build engagement consistently with an easy process (and without the constant hassle youre working through now). So lets explore the best way to find your app that can manage and update all your social networks in one place, shall we? How To Update All Social Networks At Once (+ Organize *Every* Account)1. Pick Your Social Networks + Accounts You may already post to several social networks. Thats great! This step is about building  a social media accounts list to help you understand what youre doing well now, while also understanding the social media engagement opportunities youre not currently taking advantage of. Depending on your company, you likely have both business accounts and personal accounts. Heres an overview of the accounts you could manage with an  all-in-one-social media app: Consider this a checklist for you to explore: Could any of these options present an opportunity for you to better reach your audience? Business Social Media Accounts: [ ] Instagram account [ ] Facebook page [ ] Facebook groups [ ] LinkedIn company profile [ ] Twitter handles [ ] Pinterest profile [ ] Google+ page Personal Social Media Accounts: [ ] Instagram account [ ] Facebook profile [ ] Facebook group [ ] LinkedIn profile [ ] Twitter handles [ ] Tumblr blog [ ] Pinterest profile The point of looking into your social media accounts list is to strategically choose  the networks and accounts you can easily manage in an all-in-one social media app. It turns out, is an app that posts to all social media. As a social media marketing calendar, helps you not only update all social media in one place, it enables you to update all social networks at once (and long after posting just  right now). As you use that checklist to decide what networks and accounts youd like to manage, just keep in mind that you can easily organize your posting process for all of them with . :) Easily organize your posting process for every social network with .2. Manage Social Networks In One Place Now that you know what accounts youd like to manage, its time to choose your app  to manage multiple social networks in one place. For the sake of example, lets say youve chosen as your social media calendar. You made a good choice! ;) Its time to integrate  your social media accounts into the one tool. Dont worry, its a simple process: Log in to the social network + account youd like to manage with . Cruise over to your Settings in and select Social Profiles. Connect your  social account as a Public Social Profile (so your team can manage the messages for the account) or Personal Social Profile (so only you see the messages for your account). ^ Its seriously that easy. 3. Write Messages For Each Social Media Account When you update all social networks at once, youre posting to  multiple accounts at the same time. This practice can be particularly useful  when you share brand new content like blog posts, webinar landing pages, or have a strategic announcement from your brand. In these instances, its a best practice to change up your message for each account. This helps you optimize your messaging for the different networks while keeping the folks who follow you on multiple social networks happy + engaged. This way, you dont come off as blasting one message across all of your social networks (which comes off as a lazy social media engagement play). So whats the best way to do this? Start by writing one message for each specific account, optimizing your message for the specific network: Then, create + optimize a visual (image, graphic, GIF, or video) for each of your messages for the specific networks: You can use the Social Templates  + Helpers features to easily organize the message creation and scheduling process in . First,  start a new Social Template. A Social Template helps you create a posting schedule for all of your accounts that you can easily reuse  over and over again to easily schedule dozens of social media messages in a matter of minutes. From here, you will create Social Helpers, then add those Social Helpers into a posting schedule template. There are Social Helpers for text, images, and videos. Start by naming your Social Helpers after the specific social media accounts they will match up with. Remember, youre building a reusable template at this point, so you can think of this like building form fields you will later fill in with the actual message creative for a specific campaign. Once youve added a text helper and image/video helper for each of your accounts, you can then build those as a posting schedule template. Save that  Social Template, and then apply it in a piece of content, blog post, or social campaign on your social media calendar. Now you can fill in the creative for each social media message for your specific accounts once, apply your Social Template, and know your messages will send when you publish your content. You can see in this example that  youll update all of your social media accounts at once, complete with unique messages optimized to increase engagement on  every network. 4. Schedule All Social Networks In One Place When you update all social networks at once, its still possible that your followers who werent online at that specific time wont see your messages. Thats why its common for marketers to schedule messages and  post to all social media long after the initial campaign. When youve written multiple messages to post to all social media, its efficient to reuse your hard work as part of a social media schedule to share your message a week, two weeks, a month, and sometimes even longer well after you post your first messages. ^ There are two great ways to reuse your messages efficiently with . Did you know you can reuse social messages efficiently with @?Way #1: Automate  Your Evergreen Social Media Messages After you post your social media messages, will show you the messages that get the most engagement. These are great opportunities to add to ReQueue, the most intelligent way to  fill in the gaps in your social media posting schedule. Simply toggle the messages that have already gotten lots of engagement. Choose your ReQueue group. And forget about it. ReQueue will smartly share that social media message again at the best time for engagement. Way #2: Add More Messages Into Your Social Template You already created a Social Template that updates all of your social accounts  at once, complete with messages optimized perfectly for engagement on each specific network. You can easily add more messages into your Social Template to continue to spread the word long after your initial update. How Will You Organize Your Social Media Updates? helps you manage multiple social media accounts and organize posting schedules as campaigns. It helps you collaborate efficiently as a team while boosting your effectiveness from your social media strategy. Check it out! Get started today with your 14-day free trial of the #1 best-selling social media marketing calendar in the world.

Free Essays on Rejection Of The Worst Kind

In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta... Free Essays on Rejection Of The Worst Kind Free Essays on Rejection Of The Worst Kind In Mary Shelley’s novel Frankenstein, mankind constantly rejects her monster. Dr. Victor Frankenstein’s creation attempts to love and to be loved by his creator and by mankind. Through his rejections, the Monster learns that man was born good and taught evil. It was not until the people that surrounded him taught him evil, did he know anything other than good. Rejected by his creator and by mankind, the Monster soon found that his appearance prevented him from having any kind of companion. The night of his creation the Monster wonders into the woods to find shelter. The Monster that people should accept him for who he was and not reject him because of his outward appearance. The Monster came upon a family in the woods and watched them through the window of the family’s house. The Monster becomes fond of the family, â€Å"They are kind – they are the most excellent creatures in the world; but, unfortunately, they are prejudiced against me†(Shelley 140). He feels that he can start to make an acquaintance of the family, because he watched the family’s daily life, instead of judging the family by outward beauty. The Monster makes plans to be accepted into the De’Lacy family, by first introducing himself to the blind father. This way the Monster may be able to override any judgement of his outward appearance. The plan works until the rest of the family returns home. The De’Lacy’s are frightened by his appearance and r un him out of the house. Someone he was trying to love or to be loved by has now rejected the Monster. All the rejection was based on prejudgment and his outward appearance. If only the Monster could find one person that would love him for who he was. The Monster encountered William, his creator’s brother, hoping that he would be his companion. William was a young boy who the Monster thought would not be old enough to have learned the evils of the world and would provide a much needed accepta...

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP Essay

(HUMAN RESOURCE DEVELOPMENT) EFFECTIVE TRAINING METHODS FOR LEADERSHIP AND MANAGEMENT - Essay Example In addition, the core emphasis on today’s work methodologies emphasizes team work and coordination given the highly complex nature of today’s tasks. Teams engage constructively to evolve a common strategy towards fulfilling organizational responsibilities. In an age when organizations look towards improving the team work amongst employees, the need to coordinate and lead such teams becomes an investible necessity. Moreover, organizations and business cultures are driven by change where there is a constant effort towards improvement and the thrust towards better techniques of management. The advent of globalization and the subsequent rise is competition for limited resources is further forcing individuals to develop skills to resolve conflicts and evolve skills that can resolve any discrepancies in a qualitative manner (Kenneth Clark, 1996). All these aspects are traits of successful leadership. There are several methods to foster and nurture leadership and managerial skills within a work culture. Some organizations look towards developing leadership as an inclusive and internal process. In fact, it is often believed that the key factor to win in a competitive market it to enable the creation of able leaders. Organizations that span across countries and cultures cannot thrive without developing leaders within their organization, which is achieved by providing the qualified ones with the right opportunities to develop such management skills that can take on added responsibility, make them feel pride in facing new challenges and providing them the requisite resources that can help them overcome all such challenges in a satisfactory manner (Martin Simons, 2003). However, in the midst of this struggle within organizations to find the best fit for developing their next generation of leaders, a number of questions need to be answered. Companies are interested in understanding the

The WWW Essay Example | Topics and Well Written Essays - 1250 words

The WWW - Essay Example rt documents that are specially formatted using a mark-up language that is referred to as HyperText Mark-up Language (HTML).This language supports links to other documents and graphics, video files and audio. By using the www, one can move from a document to the next by clicking on hotspots. A hotspot is an area of graphics object that helps in the activation of a function when clicked or selected. It is common in multimedia applications. It is important to understand that not all internet servers are classified as part of the www (In Bruck & In Rao, 2013). The internet is an information system of interlinked hypertext documents that are accessed via the internet, acting like a layer on top of the internet to make it more usable. It is a collection of web servers that host websites that in turn host text documents, pictures, videos and audios, linked by hyperlinks and URLs, usually accessed by web browsers from web servers. The World Wide Web (also WWW) is often assumed to be the same thing as the internet, a case that is untrue. The internet refers to a worldwide scheme of interconnected computer networks. The internet’s relationship with the World Wide Web is that the WWW is transferred using these networks, thus acting like a layer on top of the internet. When one connects their computer to the internet via an Internet Service Provider (ISP), they form a section of the ISP’s network that is linked to other networks that form part of the internet. The internet links several billion gadgets across the world, including computers and mobile phones and tablets. It is a giant network- within which there are other private, public, academic, business and government networks that are connected through a range of electronic, wireless and optical networking technologies. Web-surfing aside, the internet can also be used to share files (for example music and video files), computer programs, Usernet newsgroups, messages (Internet Relay Chats) as well as email messages

Effects of an Ice Age on the Oceans Essay Example for Free

Effects of an Ice Age on the Oceans Essay The Earth, the third planet from the Sun capable of sustaining life, has several components on its surface. More than 70% of the Earth is covered by water and most of them is concentrated on the oceans. These oceans serve not only as huge bodies of water in between the land masses but also a large habitat for most of the marine life on the planet. Furthermore, it is in the oceans that some of the most important phenomena that keep the atmospheric conditions stable occur. Indeed, oceans are the lifeblood of the planet. What effects does an Ice Age have on these bodies of water? Ice ages are usually known as a period of gradual reduction in the temperature of the planetary climate which causes massive expansion of continental ice sheets, polar ice sheets and mountain glaciers. In glaciological terms, an ice age means that ice sheets are present in the northern and southern hemispheres (which means technically we are still in an ice age, given the ice sheets in Greenland and Antarctic (Imbrie and Imbrie, 1986). A study of ice sheets and other sources reveal that the Earth’s climate is characterized by a cycle between warm periods or interglacial conditions and glacial conditions. Many theories have emerged to explain the occurrence of these ice ages. One well-known theory was devised by Milutin Milankovitch in 1938. It predicts that the shifts from glacial to interglacial and vice versa are affected by the changes in the tilt of the Earth’s rotational axis every 41,000 years, differences in the orientation of the planet’s elliptical orbit around the Sun known as the precession of the equinoxes occurring every 23,000 years and changes in the shape of the orbit happening almost every 100,000 years (Joyce and Keigwin, 2007). Another theory that explains the origins of the ice ages is the changes in the planetary atmosphere. The rise and fall of greenhouse gases have been linked to the retreat and advance of the ice sheets. It is possible that the changes in the greenhouse gases may have been caused by other factors contributing to the start of the ice age such as continent motion and volcanism. One hypothesis, known as the â€Å"Snowball Earth† hypothesis, claims that the late Proterozoic era saw a severe ice age that began with a reduction of carbon dioxide levels in the atmosphere and ended with an increase of these levels in the atmosphere. The early anthropocene hypothesis of William Ruddiman claims that during this era where human activities started to cause a significant global impact on the climate and ecosystems more than 8,000 years ago, atmospheric gas levels began to not follow the pattern of the Milankovitch cycles (Macdougall, 2004). Geological events confirm that the position of continents may cause ice ages if they block or decrease the flow of warm water to the poles allowing the formation of ice sheets. These ice sheets will then cause the increase in the Earth’s reflectivity decreasing the absorption of solar radiation which leads to atmospheric cooling. This starts a positive feedback loop allowing more ice sheets to form as the temperature cools. Some of these configurations include a continent sitting on top of a pole, a polar sea that is land-locked and a super continent that covers most of the equatorial area (Aber, 2003). Another big factor in the end of an ice age is sudden global warming that could theoretically be caused by the eruption of large undersea volcanoes. These volcanoes and flood basalts could release huge amounts of methane that contribute to a large and rapid increase in the greenhouse effect (Macdougall, 2004). There are five known periods of glaciation: Huronian (2400 Ma – 2100 Ma), Cryogenian (850 Ma – 635 Ma), Andean-Saharan (450 Ma – 420 Ma), Karoo (360 Ma – 260 Ma) and Cenozoic (30 Ma – Present). Oceans are very important in maintaining the stability of climate. The balancing of excess heating at the equator and cooling at the poles is accomplished transporting heat via atmospheric and oceanic currents from low to high altitudes. The warm surface waters that arrive at the higher latitudes are cooled and the heat is released to the atmosphere and later on radiated away to space. This mechanism bridges the gap between equator and pole temperatures. Warm ocean temperatures also cause an excess of evaporation against precipitation in the atmosphere. The water vapor is then transported to the poles through atmospheric currents and there it cools causing an excess of precipitation against evaporation. These two components together with the salinity-dependent mixing of the cold waters returning from the poles with the warm waters at the equator allows the continuity of the great ocean conveyor belt that allows for climate stability (Joyce and Keigwin, 2007). An ice age will could also begin if the balance is disrupted on this belt. Scientists now speculate that we are heading for another ice age given the current configurations of the continents and other factors. One possible scenario is that as the Earth continues to experience global warming, ice sheets will soon begin to melt. The Arctic sea has 15% less ice compared to levels 40 years ago. Cold fresh water from melted glaciers and ice sheets will flow into the north Atlantic which could weaken the Gulf stream and the great ocean conveyor belt since it would change salinity levels important for mixing and the temperatures of the waters. This would cause a cold climate change for Europe with temperatures reaching up to 10oC for during the summer. This could also usher in the next ice age since at the height of the last one, the strength of the Gulf stream was only two-thirds that of today. Global warming will slow down the Gulf stream by up to 30% and may cut off Europe completely in the future (McGuire, 2002). Given this possibility of an ice age occurring, it is important to look into the possible effects of an ice age. The most obvious effect of an ice age on the oceans is the decrease of actual flowing water given that the ice sheets would be formed from waters of both in-land sources and the oceans. Since glaciers are formed from freshwater, this means that the freezing up of oceanic waters could increase the salinity of the remaining flowing water. Scientists at the Lamont Doherty Earth Observatory found that ocean circulation changes did not cause but was rather the effect of climate changes at the start and end of the last ice age. Ice sheet volume and global carbon budget had changed even before the ocean currents were affected. The possible scenario drawn is that the ice age had been driven by discrepancies with the amount of heat from the sun arriving at the poles. The changes in the carbon cycle were caused by the decline of plant life because of cooler temperatures and glacial advance. This caused an initial change in the great ocean conveyor belt by amplifying the effect of heat at the higher latitudes. Ocean circulation changes that were caused by the beginnings of the ice age further amplified the climate trends that cause the continental ice sheet expansion and also the retreat of the ice sheets later on (LDEO, 2005). The implication of this research is that this shows a possible effect of an impending ice age on the oceans. It expresses the possibility that once a change in climate is set-off, the great ocean conveyor belt adapts to the new conditions further aggravating the new changes in climate. Thus, a new ice age could bring a change in the current ocean currents prevalent today. Since the oceans are host to an unknown number of species of living organisms, the effects on marine life is also important to consider. Although terrestrial organisms would rather prefer the current warm climate, evidence shows that aquatic organisms did not share the same preference. A team of scientists from the University of British Columbia in Vancouver, Canada found that ice age oceans some 20,000 years ago had increased concentrations of nitrate, an important nutrient for plankton that producers for the marine food chain. These concentrations could have supported plankton life in waters that are now nutrient deprived. They measured nitrate levels of two nitrogen isotopes – N-15 and N-14 in sediments found at the coast of Mazatlan, Mexico. This is one of three â€Å"nitrate sinks† in the ocean where bacteria cause denitrification. Although the data gathered from two sites coincided with the hypothesis, it is insufficient to definitively conclude that global nitrate levels were as high as those at the sites. However, it is possible and this could mean that more marine life was present given the abundance of plankton. This could also have contributed more to the ice age since more plants could absorb more carbon dioxide reducing even more the greenhouse effect (Monastersky, 1995). All these effects are but glimpses of what truly happens during an ice age. We can never truly know exactly what all of them are unless we experience it ourselves. But for sure, given the immensity of the world’s oceans and how reliant stable climate is to them, these effects would affect not only the oceans themselves but the entire planet. Bibliography: Imbrie, J. Imbrie, K. P. (1986). Ice ages: Solving the Mystery. Cambridge, Massachusetts: Harvard University Press. Joyce, T. Keigwin, L. (2007). Are we on the brink of a ‘New Little Ice Age’? Retrieved 11 May 2007 from http://www. whoi. edu/page. do? pid=12455tid=282cid=10046.

Letter from a Birmingham Jail and The Declaration of Individualism :: Letter from Birmingham Jail

Letter from a Birmingham Jail and The Declaration of Individualism Although the time periods and goals may be different the method for bringing about change is usually the same, this method is protest. This method is supported by two different people, in two different time periods, with two different goals; these two people are Thomas Jefferson and Martin Luther King Junior. Martin Luther King Junior's letter from a Birmingham Jail was an expression of his encouragement for protest against tradition and established laws and a justification for his actions. King, a leader of a civil-rights group that supported protest against traditional views, encouraged protesting against tradition and established laws that are unjust. In his letter from Birmingham Jail King states: "It was illegal to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at that time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's anti-religious laws." This excerpt shows that King encourages protest because in some situations he deems it necessary, be it in Hitler's Germany, a Communist country, or any situation in which injustices are occurring. In the last sentence of the excerpt King openly admits that he would protest against established laws or traditions. King was against the traditional views and unjust laws, which discriminated against him and his fellow people. He felt that the only way that these unjust laws and traditional beliefs would ever change would be by means of protest. He felt that without protest the laws and traditions would remain the same forever. Along with encouraging protest, King's letter was also a justification of his actions. The letter was written to his fellow clergymen to explain his prior actions and to attempt to justify them. In the letter he tried to explain to the clergy that his actions although illegal were justified and appropriate for the situation. He expressed that he exhausted every other option possible and direct action was the only available option left, which could make a difference. Similarly to King's letter from Birmingham Jail, The Declaration of Independence was written by Thomas Jefferson to encourage the protest of established laws and justify possible actions. But unlike King, Jefferson also encouraged individualism in his declaration. His views are distinctly stated in the first sentence of The Declaration of Independence: "When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to

Factors Affecting Selection of Brand Ambassador Essay

Factors to be considered while choosing right brand ambassador In collaboration with Claudia de Pretto, e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing a brand ambassador isn’t what it used to be. Now, with the rapid diffusion of information made possible through the Internet, companies are seeing the dangers of making hasty decisions to link their products to public figures. In the past, reputations were not etched in stone, but were relatively stable and slow to change. Conversely, these days what goes around still comes around, only now this happens at the speed of light and travels to the ends of the world. More than just a pretty face In the watch industry, brand ambassadors have proven themselves a weighty yet worthy investment. Whether on the playing field, in the arts or simply in the world of beautiful people, brand ambassadors have measurable positive impact on a company’s bottom line. But their influence can be short-lived, and being in the public eye makes them the perfect target for increased scrutiny and attacks on their reputation. Traditional popularity life cycles have been distorted by the global reach of the Internet. What’s more, country variances in consumer opinion, rumours and scandals can be exposed and spread at a phenomenal rate. Too many variables, too little time So, given the investment, vulnerability and revenue-generating potential riding on the decision, how do watchmakers choose? Surprisingly, most brands admit to a selection process that combines a mix of networking, personal contacts and traditional market research, with a dab of ‘CEO’ feeling to finalize the decision. While this approach has produced some highly recognized success stories, companies have little information to address some tough issues: how long will this sports star’s winning streak last? What specific consumer groups emulate this model? What are this actor’s political affiliations? What stereotypes surround this individual? Selection, validation and reporting – minimizing risk and maximizing return By gathering insights on proposed ambassadors in key markets in the online arena, some visionary companies are now making more informed and successful choices. Upstream, using online strategic insights in the initial selection process generates higher quality short-lists, minimizes risk, and makes the selection process and media planning more efficient and successful. Further downstream popularity, reach, brand recall and campaign timing are confirmed through country-specific monitoring of an ambassador’s impact and reputation. Moreover, having access to a measure of a potential ambassador’s reach and clout in key markets can serve as an excellent negotiating tool. And making the right choice from the start will protect a company from the costly legal fees involved in prematurely ending a contract. Proactively influencing the conversion process The primary role of the brand ambassador is to personify the values intrinsic to the brand and evoke the dreams associated with owning the product. As such, he or she must demonstrate a trend of increasing popularity and notoriety in the markets where the advertising and promotion will be visible in order to reach the projected target groups effectively. In the pre-Internet era, the notoriety of the ambassador would be the magnet to attract a qualified target group to appropriate the brand. The conversion process would start with a prospect’s desire to purchase a certain type of product. The consumer’s ultimate choice of brand and model would then be influenced to some degree by identification with the brand ambassador. Now, the advent of online technologies has added another dimension to the equation. Whereas in the past the brand ambassador’s impact was more to confirm a specific brand or model, now it can serve to evoke awareness of the existence of a product, stimulate desire to purchase, then convert. Online, a well-chosen brand ambassador can awaken desire for a product in previously ‘uninterested’ consumers through generic searches on the ambassador’s name or associated activities. In this way, not only direct keyword searches on the brand or product lead to conversions, but non-product-related searches as well. Online, it is the ambassador’s ‘aura’ that acts as the magnet to attract a target group to desire and appropriate the product. The Internet creates propitious ‘product placement’ opportunities to build on the emotion and psychological impulse associated with emulation of the brand ambassador. By means of an innocent forum search, an overzealous fan can be diverted onto the company website and transformed into a passionate consumer with just a few clicks of the mouse. The right choice and the right management Adopting a brand ambassador in the watch industry has become more than an accepted practice. Now with mounting competition and global distribution, it’s time for proactive watchmakers to move beyond name-dropping and capitalize on their investments. By integrating online insights into the selection and validation process, marketers can advance to the next level of campaign optimization, seizing every opportunity to promote the ambassador-product association for maximum return. And with the current trend of asking the Internet public for marketing and innovative product ideas, we can expect the next generation of brand ambassadors to be chosen and promoted by online communities themselves. New game, new rules†¦ How one visionary watchmaker stays on target – Raymond Weil and Charlize Theron In collaboration with IC-Agency, a Geneva-based Internet specialist, independent watchmaker Raymond Weil is monitoring the impact of its ambassador campaigns in key markets. The agency’s proprietary technologies, IC-DemandTracker and IC-Insights, are allowing its clients to evaluate and optimize campaign effectiveness: has the product been successfully linked to the ambassador? How have popularity ratings evolved since the onset of the collaboration? Which countries are best responding to the campaign and when? For IC-Agency, this proactive management is the wave of the future for companies to fully exploit endorsement opportunities and get the best return on investment. (P. M. ) Exploiting the popularity life cycle online Online communities could help companies promote new products through a type of ‘viral marketing’. By capitalizing on interest-led online searches, entire online consumer communities can be moved to federate around an ambassador-associated product. In turn, these communities propagate the dream via their own online ‘hype’ and spread their influence via privileged personal networks. Targeting audiences already devoted to their chosen ambassador means that companies can maximize their return on investment and more quickly amortize media production costs and ambassador fees. Depending on the demographics of the target audience, marketers can use online channels such as ethnic, music, or sports communities to get their message to the most influential consumers at the most opportune time.